Of mice and men curley’s wife Essay

Of Mice and Men is a microism of 1930s American society. Following the 1929 Wall Street Crash,, America went into the Great Depression, which lead many Americans to realise that the American Dream was never really possible. We see Curley’s Wife as a representation of women in America at that time. John Steinbeck’s novella of Mice and Men set in rural California during the Great Depression centres the friendship of two itinerant ranch workers: George Milton and Lennie Small. On arrival at their new employment, George and Lennie meet Curley’s Wife – the flirtatious; pretty; lonely young wife of the Boss’ son, Curley. Many people would argue that yes Curley’s Wife was a victim, for reasons being: she was forever lonely and unable to talk to other members of the ranch. â€Å"Why can’t I talk to you? I never get to talk to nobody. I get awful lonely. † This proves Curley’s Wife is an outsider like Crooks who is lonely-she just wants somebody to talk to. This picks up the theme of loneliness in the 1930s American society; Curley’s Wife is not happy living in her father-in-law’s ranch. She thinks she has missed opportunities by marrying Curley and living with his band of lonely men. She tries to get a bit of companionship by flirting with them and talking to them. Moreover, as she is the only woman on the ranch Steinbeck has portrayed as all women would have been seen in the 1930s American society – a sexual object. â€Å"Well, that glove’s fulla Vaseline. † This shows the readers that Curley is only interested in his wife for the sex. â€Å"Well – she got the eye. † This is showing the readers that she has accepted her role as an object of desirable sex. She has been brought into the stereotype that men have women. She could possibly be missing friendship as she is the only women on the ranch. Ultimately, we are invited by Steinbeck to believe that Curley’s Wife is a victim of society at that time. This is because, eventually she is killed. â€Å"her body flopped like a fish. And then she was still, for Lennie had broken her neck. † This shows she was as helpless as a fish; the use of the simile emphasizes the helplessness she possessed. Furthermore, it also shows how powerless she was as with her name, she and Candy’s dog echo each other, in the sense they both have no names; they are merely, a possession to be owned, an object. Before and after Curley’s Wife dies we begin to see another side of her, a side just longing for freedom, to be loved, to live the big American Dream. â€Å"She was very pretty and simple, and her face was sweet and young. Now her rouged checks and her reddened lips made her seem alive and sleeping very lightly. The curls, tiny sausages, were spread on the hay behind her head, and her kips were parted. † This shows the readers that all along Curley’s Wife was a natural beauty behind all the heavy make-up and redness. She has transformed into a beauty by death; she seems to have become an angel. Finally she has found what she has ultimately been looking for: peace and freedom away from her abusive husband and rash mother. However, aside from all this, many people would still see her as not a victim. This is because, she is always described as dressed in red. â€Å"Both men glanced up, for the rectangle of sunshine in the doorway was cut off. A girl was standing there looking in. she had full rouged lips and wide-spaced eyes, heavily made up. Her fingernails were red. Her hair hung in little rolled clusters, like sausages. She wore a cotton dress and red mules, on the insteps of which were little bouquets of red ostrich feathers. † Curley’s Wife is blocking the sunlight. This foreshadows her being involved in a crucial part of the novel. It also forebodes bad happenings involving darkness. Furthermore, the repetition of ‘red’ shows she is devilished, lustful and seductive, it also has connotations of danger, foreshadowing danger in the near future involving her. In addition, ‘red’ i. e. ‘scarlet women’ indicated loose morals. Moreover, Curley’s Wife appears as though craving for attention. The make up and high heels seen very inappropriate for a ranch life even for a woman. Furthermore, Curley’s Wife uses sexuality to draw attention to herself. â€Å"She put her hands behind her back and leaned against the door frame so that her body was thrown forward. † This shows the readers she is a seductive woman who will do anything to get the attention of men. Steinbeck has again used Curley’s Wife to portray the way in which all women were portrayed as in 1930s America – an object of sexual desire. Moreover, it is also showing, that Curley’s Wife has fully taken on the stereotype of a women only being a sex object be doing so. It also suggests she is very promiscuous -she flirts and uses her sexuality and desirability to get want she wants or rather what she is not getting right now from Curley. What is more, all the readers are fully aware of Lennie’s strength and childlike behaviour; however Curley’s Wife tries to impress him as he is the only one on the ranch that will talk to her. â€Å"She looked up at Lennie, and she made a small grand gesture with her arm to show that she could act. The fingers trailed after her leading wrist, and her little finger stuck out grandly from the rest. † She tries to draw attention to herself by trying to impress Lennie as her is the only person on the ranch who will talk to her as everybody else is fully aware of what Curley is capable of doing. She wants Lennie to notice her because she knows he is too dumb to say anything to Curley about her talking to other men. Furthermore, many readers would argue she was playing with fire by going after Lennie as he is so strong and powerful and this is backed up when she ironically gets killed by Lennie. To conclude, Curley’s Wife is seen by men as a strong, powerful woman who cannot be abused, however many would argue she was being sexually abused by Curley. At the same time, all the characters in Of Mice and Men are victims; they all have the big American Dream that never really takes place. In my opinion, Curley’s Wife is both a victim and a culprit; this is because, towards the beginning of the novella, she is portrayed as a prostitute, danger to be around, however towards the end, we begin to see that all she has ever wanted is the big American Dream. As she is killed at the end, we again see how she is an innocent women longing for freedom and companionship from someone. – 1 – Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

Narrative Links in Holes Essay

In kissing Kate’s narrative, she used to make delicious and sweet peach jam. In Stanley and Zero’s narrative, they found and ate kissing Kate’s peach jam ( sploosh ) In Stanley Yelnats III’s narrative, his invention smells like peaches. God’s thumb In Sam’s narrative, Sam had his onion fields on top of God’t thumb. In Stanley Yelnats I narrative, He was left stranded in the desert, found his way to God’s Thumb and the spring. When Stanley Yelnats VI escaped Camp Green Lake to find Zero, they made their way to God’s thumb also. Stanley and Zero ate sweet onions that were still growing by the spring. Trainers  In Stanley Yelnats III narrative, Stanley Yelnats III is an inventor trying to find a way to recycle old trainers. In Stanley Yelnats IV narrative, He got the blame and got arrested by cops because of a pair of stinky trainers that fell on his head from â€Å"the sky†. He thought that the old trainers was â€Å"destiny’s shoes† In Zero’s narrative, Zero took the trainers in the homeless shelter. He didn’t know that the shoes were Clyde Livingston’s nor did he know that what he did was stealing. He got scared and put the famous shoes on top of a parked car when people were going crazy about the missing shoes Zero took. Later the trainers fall off the car and dropped on Stanley’s head, making him think that the shoes fell from the sky. Onions In Sam’s narrative, He sold sweet onions, products and medicines made from his onions In Stanley and Zeros narrative, they ate onions to survive. The onions saved Zero from dying from eating bad food. A boat called Mary Lou was build by Sam. He named the boat after his donkey. He had put kissing Kate barlow’s peach jam inside the boat. In Zero and Stanley’s narrative, They found the peach jam an old boat called Mary Lou and ate it.

Antecedents and Consequences of Decline in Trade Union Density

'Trade Union Membership in Australia has Declined Significantly Since the 1980s.   As a result,  Unions are becoming an Irrelevant Actor in Australian Employment Relations'. Drawing on Academic Research and Commentary,   Provide a Response to this statement.   In framing your argument, Consider the Antecedents and Consequences of the Decline in Trade Union Membership and Trade Union Density. In reconnoitring the factors that led to the emergence and fall of industrial labour in Australia, the present paper contends that support for unions initially surfaced from a working class which was an outcome of the nation’s uncommon economic past. In the 20 th century the incorporation of systems of mandatory arbitration, formulated to mediate industrial disputes, strengthened the support for labour unions. In the year 1948, the support for unionism was at its pinnacle. A long process of its fall started as the working cadre constituency that had supplied its social anchor fragmented due to structural transformations in the economy. The collapse of arbitration post-1986 aggravated this declining pattern, as did a rise in unwarranted employment and anti-union tactics of the employers (Docherty, 2010). The present essay reviews the literature on the fall in union density in Australia. Germane studies are critically analysed and compared, and the review brings to light the co mplexity of the issue, the necessity to avoid simplistic responses, and makes recommendations regarding the areas of study that most likely augment the comprehension of the sharp decline in unionisation. As per the Australian Bureau of Statistics figures of 2000, the fall in union membership in the nation, despite the attempts made by the Australian Council of Trade Unions to prevent further decline. While it is apparent that there is a reduction in union density, it is critical to evaluate the reasons behind it and what are the unions doing for combating such downward trend. In striving to handle the issue, it is significant to understand the major objectives of the union that draws members and the antecedents of the decline (Abbott, MacKinnon and Fallon, 2016). Australian unions were set up in the initial half of the 19 th , with growth starting in the post gold-rush age. It is from then that the most rapid growth of the period appears to have been in the decade of the 1880s, wherein affluent economic conditions and a constricted labour market were drivers making for the development of unions. The main goal of a union is to enhance the well-being and promote the interests of its members. They were created to offset the higher financial power of the employers (Cooper et al., 2009). It has long been acknowledged that the dominance over the market by the employers could be countered by employees acting jointly and instituting organisations to negotiate on their part. The most crucial function performed by the union was to maximise the salaries and wages of its members. There are several reasons why employees might join a union. However, three factors are apparent. They are; sense the advantages of unionism surpass the likely costs; displeasure with financial aspects of their job; and an intention to impact those facets of the work environment via union means. Despite the evident benefits of the union, the membership of Australian union has declined. As emphasised by Kaufman, (2008) unionism harvested a core place in the Australian community between 1921 and mid-1950s. Even in the profundity of the Great Depression, the membership never plummeted below 42.5%. Moreover, with the recovery of the economy during World War II, it garnered unprecedented support. Times have significantly changed. Two decades ago 50% of all employees were part of the union. Currently, the rate of unionisation is only 23%. Even the public sector, which was once a mainstay of union power, has witnessed a sharp decline in the density. In the epoch of feminization, computerization and casualization, de-unionization is perhaps the most considerable change to have to strike the labour market over the years. A sign of fall in union strength is the rarity of strikes (Holland et al., 2011). The number of days lost to industrial conflicts is only one-fourth of its level during the early 1980s. To fathom the transition, Bashur and Oc, (2015) posit that it is helpful to discard two common elucidations for union decline briefly. The first is that the density decreased due to the increasing scepticism of workers toward it. In effect, attitude tends to reflect union power. When the membership increased during the 1970s, Australians were more likely to say, pollsters, that th ey believed unions had extreme strength and less likely to consent that unions had been a great thing for the country. Correspondingly, as they started waning during the 1990s, the portion of individuals who believed that unions carried too much power decreased steadily (Docherty, 2010). The second argument which is made is that de-unionization was an outcome of the fall in real wages which happened under the Accord. Yet as Leigh, (2011) points out in his study The Decline of an Institution, this statement means that unionisation must have fallen more during the 1980s (when there was a decline in real wage) than the 1990s (when there was a rise in real wages). However, the opposite is true – the most drastic decline in unionisation happened during the 1990s. If not the Accord and attitudes then what led to union density witnessing the downward trend? The fall narrows down to four major factors: changes to the laws regulating unions, higher product market rivalry, growing inequality, and structural changes in the labour market. The most substantial factor in de-unionization in Australia has been transitions in the legal system regulating the unions.   Hodder and Kretsos (2015) state that between 1990 and 1995, conformist governments in five out of six states brought into effect a legislation intended to prohibit mandatory unionisation, promoting individual bargaining, and introducing changes to non-award coverage easier. Paradoxically, this was similar to the process that took place in the 1920s, when a series of state Labour governments enforced law in favour of wage arbitration and mandatory unionism, resulting in an upsurge in union membership. During the later half of the 1980s, over 50% of the union members needed to be a union member as their employment condition. In the 1990s, not any longer bound to be a member, a huge proportion opted to give up their membership (Leigh, 2011). Expectedly, the unions that bore the biggest brunt were those that were highest dependent on mandatory union laws. The ne w law was enforced from 1996 when the then government virtually eliminated mandatory unionism and made it challenging for the unions to hire and strike. The second most significant driver of de-unionization has been increasing competition. Driven by microeconomic reforms, revived Australian Competition and Consumer Commission and tariff cuts, the market for purchasing most goods and services are now considerably more competitive than during the 1970s. When companies have an oligopoly or monopoly situation, it is convenient for them to pay higher salaries to their workers. Prices are greater in non-competitive markets, and in economics’ jargon, this produces â€Å"rents†. The employers then share such â€Å"rents† with employees (Grenfell, 2017). When monopolies are split, and the marketplaces become competitive, employers have to cut costs. This puts pressure on the companies to follow powerful anti-union strategies to minimise the wage bill. The third argument for declining union diversity is the increase in earnings inequality. To comprehend how this works, it is crucial to acknowledge that unions not only aim greater wages but also for higher pay compression (Heidecker, 2013). This happens through standardised wage schedules, and claims that ask for an equal increase for every worker. Less pay distribution within an organisation also renders it easy for unions to form, as employees are likely to have mutual cause with those who get similar salaries. Economists have in general focused on the manner in which de-unionization impacts inequality (Bray, Waring and Cooper, 2011). In Australia, Jeff Borland found that 30% of the rise in earnings disparity among permanent males between 1986 and 1994 can be elucidated by falling unionisation. However, the opposite can also be true. If disparity increased (owing to globalisation, technological change, or other factors), unions are likely to find it difficult to create an effectiv e coalition between highly-paid and low-paid employees. The probability of two employees both earning $20 per hour joining the union is higher than if one make $10 and the other $30 (Koukoulas, 2015). The last factor is structural labour market changes. Throughout the developed economies, unions have an easier time hiring in the public sector, the manufacturing sector, among permanent employees and in big companies. The emergence of the service sector, casualization of the labor force, downscaling of government and the surfacing of SMEs are all transformations that disadvantage unions (Forsyth et al., 2017). To examine the impact of the above-mentioned factors, Peetz, (2012) used a method called â€Å"shift-share analysis†, and concluded that they were responsible for nearly 50% of the fall during 1982-92, however, do not elucidate much of the decline since then. As the drop-in unionisation has been quicker in the 1990s as compared to the 1980s, this demotes structural changes to a minor role in describing the overall drop in unionisation in the last 37 years. Evidence propose that voting by union members is being done with their feet and that other systems are emerging to replace them. The proportion of companies with mutual consultative committees grew two times between 1990 and 1995, and the number of companies with ad-hoc employer-employee committees also increased considerably. Requirements that once only unions could meet are now addressed by new organisations (Davis, 2010). The macro and microeconomic impacts of the plummeting strength of unions have been debated by policymakers and economists. Nonetheless, the empirical evidence suggests that the effect of the drop on economic aggregates and company performance is not a devastating cause of concern. However, the relationship of falling union strength with increasing earning disparity and the minimising direct communication between employees and employers is potentially more troublesome (Kelty, 2011). For the period of 1995-2010, the coefficient estimate for the alteration in union strength is negative and insignificant statistically, proposing that transitions in union density were no longer connected to redistribution. It is reported by Toscano (2015) that union fall since the 1980s has been accompanied by alterations in the union members’ position in income diffusion. It is speculated that, since the position of an average union member has improved with a decline in density, union members are also no longer very supportive of redistributive policies and wage solidarity. Hence, the disparity issue might stay, but the role played unions is more controversial. Though companies in competitive labour markets might undersupply workers’ voice, but it does not mean that independent unionism is the solution, either from an employee standpoint, or the practicable interest of strengthening productivity. In fact, many researchers have identified that the drop in union voice has been coupled with a substantial growth in non-union voice, such that the total exposure of voice mechanisms has been stable and high (Furze et al., 2011). In short, Australian workers have selected non-union voice over no voice at all. In addition to this evaluating voice regimes, non-union voice overshadows union voice for a series of perceived result indicators – financial performance, productivity, and industrial relations climate – if not turnover. This provides credibility to the con cept that management has a motivation of investing in non-union voice, although such positive scene is muddled by comparisons between voice types (Schaper, 2014).    With the waning of unions, today’s labour markets of Australia are closer to the theoretical models of competitive markets than they were during the 1970s. This is mainly because of a succession of legal changes that have rendered it difficult for unions to organise, but also owing to higher competition in the markets, growing wage disparity and alterations in the composition of the workforce. It is extremely unlikely that any of these alterations will be inversed. More Australians are now employed in sectors that have always had less union strength. Employment in conventionally powerful union sectors like the public sector and the manufacturing sector are being substituted by jobs in service industries and community-based establishments that have low union density. Permanent employees are being substituted by casual and part-time workers, and such types of employment have lower rates of union membership. More of the labor force has become contractors, self-employed or employe d in small businesses and do not perceive union membership as important. Abbott, K., MacKinnon, B and Fallon, P. 2016. Understanding employment relations. South Melbourne: Oxford University Press. Addison, T. J. 2014. The consequences of trade union power erosion. IZA World of Labor. Bashur, M and Oc, B. 2015.   When voice matters: A multilevel review of the impact of voice in organisations.   Journal of Management, 41(5): 1530-54. Bray, M., Waring, P. and Cooper, R. 2011. Employment Relations: Theory and Practice. Sydney: McGraw-Hill. Cooper, R., Ellem, B., Briggs, C., and Broek, D. 2009. Anti-unionism, employer strategy, and the Australian State, 1996–2005. Labor Studies Journal, 34(3): 339–62. Davis, M. 2010. Unions face fight on a new front. (September 22, Sydney). Accessed March 29, 2017. Docherty, C. J. 2010. The A to Z of Australia. Rowman & Littlefield. Forsyth, A., Howe, J., Gahan, P. and Landau, I. 2017. Establishing the Right to Bargain Collectively in Australia and the UK: Are Majority Support Determinations under Australia’s Fair Work Act a More Effective Form of Union Recognition? Industrial Law Journal. Furze, B., Savy, P., Brym, J. R. and Lie, J. 2011. Sociology in Today’s World. Cengage Learning. Grenfell, O. 2017. Australian report highlights collapse of union membership. 19 January. World Socialist Website. . Viewed 29 March 2017.   Heidecker, P. 2013. Four Reasons For The Decline In Union Membership. 24 April. Clean Link. . Viewed 29 March 2017. Hodder, A. and Kretsos, L. 2015. Young Workers and Trade Unions: A Global View. Springer. Holland, P., Pyman, A., Cooper, B and Teicher, J.   2011.   Employee voice and job satisfaction in Australia:   The centrality of direct voice.   Human Resource Management, 50(1): 95-111. Kaufman, B. 2008. Paradigms in industrial relations: original, modern and versions in-between.   British Journal of Industrial Relations, 46(2): 314-339. Kelty, W. 2011. The introduction of enterprise bargaining – a retrospective: Opening address. Enterprise Bargaining in Australia Workshop, Melbourne, Melbourne Law School. Koukoulas, S. 2015. The decline of union membership. 26 November. The Adelaide Review, . Viewed 29 March 2017. Leigh, A. 2011. The Decline of an Institution. Australian Financial Review: 21. Peetz, D. 2012. THE IMPACTS AND NON-IMPACTS ON UNIONS OF ENTERPRISE BARGAINING.   Labor and Industry, 22(3): 237-254. Schaper, T. M. 2014. A brief history of small business in Australia, 1970-2010. Journal of Entrepreneurship and Public Policy, 3(2): pp.222-236. Toscano, N. 2015. Trade union membership hits record low. (October 27, Sydney). Accessed March 29, 2017.

CNN Center in Atlanta Georgia Essay Example | Topics and Well Written Essays - 1000 words

CNN Center in Atlanta Georgia - Essay Example The CNN Center is not alone in this character, being surrounded by the Centennial Olympic Park, Georgia World Congress Center, Georgia Dome, Philips Arena, SciTrek, the Civic Center, Georgia Institute of Technology, Atlanta Contemporary Art Center and the Fox Theatre making Atlanta a destination for tourists and ideal for holding international conferences. The Downtown Atlanta, now a neighbor hood full of life where the CNN Center is located, was once a crime-ridden locality frequented as a workspace during the day, but a place where even the local populace feared to tread after the dark. Jon Waterhouse in his article â€Å"Pufnstuf and Witchiepoo, too† tells us the story of ‘The Omni International Complex’ which was setup in 1972 by Maurice Alpert and Tom Cousins of Alpert Investment Corp and Cousins Properties respectively, to economically boost this area, with shops, multi-screen movie theatre, restaurants and boutiques and an ice-skating rink in its atrium to attract people along with the usual official spaces. In 1976 an indoor amusement park named â€Å"The World of Sid Marty Krofft† to further the same purpose, which failed however and the park shut down only six months from its opening. Accounting for the failure of such an innovative venture, Executive Vice President of the Omni International, Sal De Pace declared â€Å"†¦ the whole Omni complex itself was eight years before its time, instead of opening in 1976, we should've opened in 1984 or '85†. It may be said that an intervention to change the situation of such a locality could not have been successful alone and without timely support from the government. Later however similar endeavors were successful and the locality was transformed into the recreational and commercial hub of the city. The total no of residents grew from 2 million to 4 million between 1980 and 2000 The New Georgia Encyclopedia gives us an interesting account of the historical changes that sh aped Atlanta’s economy and its image today. The changing demographics of Atlanta between 1980 and 2000 have influenced its development in many ways. The city experienced a growth of 2 million people, which was accompanied by a boost in the commercial and corporate sectors. As the economy developed political leaders were able to enliven the ‘Atlanta Spirit’ in the citizens which helped them heighten their ideals for the future of the city. This period experienced an explosion in the economy relating to the tourism and convention industries in the city. Cafe’s, bars and shopping complexes were promoted, sport facilities created, existing corporate sector started opening up to public providing entertainment Coca-Cola museum and the CNN center studio tour. In the context with the progression of Atlanta, the downtown opened up its spaces for expanding all that could help put Atlanta out there with the other big cities of the world. Atlanta ranked 3rd in Convent ion business in 1972, with more than 3 million people attending conventions here, which was assisted by the expansion of centers like Civic Center, Georgia World Congress Center and Merchandise and Apparel Mart and resulted in the promotion of local high end business like CNN. These activities together with administrative measures turned the downtown area from a crime-ridden and gloomy part of the city to a hustling bustling and attractive city center which is now a business and tourist magnet. It was in the late 1980’

Internship Personal Statement Example | Topics and Well Written Essays - 3000 words

Internship - Personal Statement Example The Matteson Police Department is in the Village of Matteson which is located 28 miles southwest of Chicago's downtown and has a population of 16, 579. The department's reason for existence is emphasized in its mission statement as "to respond to a multitude of situations that require a person with unique authority to assist in reducing or resolving problems associated with law enforcement and public order maintenance." With this commitment, the Matteson Police Department carries out its day to day activities through its Chief of Police, 41 sworn officers, and ten full time civilian employees. The agency is headed by Chief of Police Norm Burnson and is organized into departments according to their respective responsibilities. With the establishment of a single goal, the police department is unified in acting to the best benefit of the Matteson Village. The organizational structure is highly centralized with most of the power emanating from the superior to the lower level officers. The chain of command is highly established and power distance is relatively high. The respect between officers and other employees becomes very visible through all their dealings and interaction with each other. I have also noted that the chain of command is more pronounced especially in situations where decision making is very important. Operating in a relatively small village, the staffs in the Matteson Police Department are very much familiar with the citizens in the area. On many occasions, the officers extend their friendship, greet the people that they know, and even call some by their first names. In other cases, I have witnessed how the staff shows their authority especially in the enforcement of different regulations. The Matteson Police Department has showed me the difficult task of striking a balance between being firm and authoritative in law enforcement while being friendly and approachable. All in all, the agency bestowed respect to the villagers acknowledging their rights and punishing them for their misconduct. I believe that this level of socialism and professionalism instilled the public with the respect which is due to the officers. However, some of the arrested individuals have been apprehensive and uncooperative during the necessary police processes. As an intern, I am very impressed with the warm welcome from the staff of Matteson Police Department. From the first day of my internship with them to the last, they have been very helpful in letting me acquire the knowledge and experience that I need. Being around professional and highly sociable staff, I have tried my best to deal with the public the same way that they do. Notwithstanding the fact that I am just an intern, I never find it difficult to deal and relate with the villagers because they have also been cooperative with me. My internship at the Matteson Police Department has mostly been on routine patrol. In order to familiarize myself with typical police jobs and responsibilities, I have been given the chance to ride patrols with different officers and in different occasions. I have also observed and learned how emergency calls are

Democratic Theory Debate Term Paper Example | Topics and Well Written Essays - 2000 words

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History of the European Union - Essay Example This Schuman Declaration was adhered by six states, France, Germany, Italy, Belgium, the Netherlands and Luxembourg, thus forming the European Coal and Steel Community on 1951(EU Timeline). This community placed Franco-German steel production under a common "High Authority", putting into effect an intergovernmental cooperation with supranational authority (McGoldrick, 9). Treaties were signed as well to establish European Atomic Energy Community and the European Economic Community. With an enhanced institutionalized nature, the European Economic Community had four main bodies namely the Council of Ministers, European Commission, Court of Justice and Parliamentary Assembly (McGoldrick, 10). Up until 1985, the Community increased the number of its members progressively; Greece was actually the 10th member of this group. The now ten members of the group agreed in a European Council meeting held at Luxembourg to revitalize the process of European integration by drawing up the Single European Act (EU Timeline). The Act as could be seen, extended EC competence, made greater provision for qualified majority voting and laid down the objective of achieving an internal market by 1992 (McGoldrick, 10). Subsequent years witnessed further enlargement of the community and at the same time deeper integration of the Community. For example, with the German unification, the Community had to agree on a common approach to the effects of such event and its relations with Central and Eastern European countries as well. So that in a European Council held at Ireland, they concurred to establish the European Bank for Reconstruction and Development, the mechanism that would provide financial s upport to Central and Eastern European Countries. At some point, they even reached a decision to establish the European Economic Area between the EEC and EFTA member countries (EU Timeline). While economic goals were apparently met, political goals remained unfulfilled (McGoldrick, 12). On February 7 of 1992, the Treaty of European Union was signed in Maastricht by the Foreign and Finance Ministers of the member states, and while the ratification of the said treaty was voted against when put into referendum in Denmark, it was eventually ratified the second time and the treaty came into force on November 1993. The European Community formally evolved to the European Union. Earlier that year, on January, the Single European Market entered into force and accession of more states ensued (EU Timeline). Changes were introduced upon the evolution of the Community to the Union. The structure of the treaty of the European Union organized the Union's activities in three fields or subsequently called three pillars: European Community, Common Foreign and Security Policy and Judicial and Home Affairs (McGoldrick, 16). The European Union also introduced the subsidiary policy, in which the EU would only take action if

Contemporary Issues Portfolio Essay Example | Topics and Well Written Essays - 2250 words

Contemporary Issues Portfolio - Essay Example Some recently published organisational studies and other market research surveys also justify the promotion of ethics and social responsibility in business. In order for promoting ethics and social responsibility in the organisational environment, today most of the companies perform community based services and publish a corporate sustainability report periodically. These concepts are of greater importance in online business sector too. This paper will analyse the contemporary ethical and social responsibility challenges Facebook is facing and how the organisation is addresses those problems. Managing ethics and social responsibility Business ethics and social responsibility are two broad and interconnected terms which play a significant role in determining the level of reputation of an organisation. The concept of business ethics represents a set of principles and standards that make an organisation’s business conducts acceptable to its different groups of stakeholders. †Å"Business ethics is defined as rules of business conduct by which the rightness/proprietary of the business operations/activities may be assessed or judged† (Prasad 2005, p.426). ... In a business context, stakeholder groups including customers, government, competitors, general public, and other interest groups determine the acceptability of behaviour. The collapse of Enron, one of the biggest ethical disasters in the 21st century, is a good example of how unethical business practices may affect an organisation (Trevino & Nelson 2010, p.3). Ken Lay and Jeff Skilling, the former CEO’s of Enron, intentionally tried to deceive the firm’s stakeholders by hiding the actual state of financial affairs of the company. Evidently, it is necessary to promote and manage business ethics in an organisational environment. For this purpose, primarily the management should foster ethical behaviour among its employees. Setting business goals and periodical performance appraisal are effective strategies to manage business ethics successfully. Another important thing is that the organisation has to develop well defined codes of business ethics and decision rules. In th e area of online business, managing business ethics is becoming a complex task because internet based illegal and unethical practices like password theft are increasing each day. Therefore, online marketers have to give specific focus to the promotion of business ethics. Social responsibility is an ethical ideology that obliges business organisations to make notable contributions to the overall welfare of the society rather than focusing only on profit maximisation efforts. â€Å"Social responsibility is a management philosophy that includes contributing resources to the community, preserving the natural environment, and developing or participating in non-profit programmes designed to promote the

What Employers Want to See in a Business Writing Course Essay

What Employers Want to See in a Business Writing Course - Essay Example The topics that are expected to be covered by professors that would enable students to write in a business-manner at the end of the course are writing style, format, structure and ethics in business writing. The writing style in business is formal and professors must be able to teach students what constitute a formal writing in business correspondence. It involves the correct selection of words, the appropriate framing of thoughts and professionalism in tone. The format in business writing must also be taught by professors for students to know how to package their letters in a business manner. Format conveys professionalism and this is important in the world of business to be taken seriously. Structure in business writing is also important and it meant more than the arrangement of thoughts but also on how to arrange them concisely. This will help students to get their ideas across clearly and concisely. Finally, professors must also guide students about the appropriateness of business correspondence. This would include ethics in business writing and how to maintain professionalism.

Edge Wave Formation Essay Example | Topics and Well Written Essays - 1000 words

Edge Wave Formation - Essay Example They can occur in a selection of different scales: high-frequency waves reverberate by the confrontation wind waves (Guza and Davis, 1974), enforced by incident wave groups (Schffer, 168) and very low-frequency waves of oceanographic level (Munk et al., 127-132). Edge waves may participate in an important role in coastal dynamics, as they are associated to the creation of split currents (Bowen and Inman, 5479-5490) or beach cusps (Guza and Inman, 1975). Recently, Ciriano et al. (2000) have made known that edge waves may tempt resonant vibrations inside harbors with the entrance being opened to the beach. (3680-3691) The occurrence of topographically trapped waves in promontory and estuaries has been studied tentatively by Stoker and Johnson (1991), whose consequences agree with field interpretation by Schwing (157-180). Edge wave theory dates back to Stokes' (1846) clarification for a wave trapped on a plane inclined beach. Eckart (1951 p.99) implemented the linear low water theory and demonstrated that Stokes' answer symbolized only the first of other likely manners. Ursell (1952) achieved the exact results to the linearised edge problem. (79-97) Green (1986) summarized the solution of the problem of an edge wave proliferated along a seawall.(119-125) Neu and Oh (1987) offered a method to solve the type of edge wave troubles where the near coast topography is characterized by a series of linearly unstable depth sections. (227-240) They wrote the explanation in terms of Kummer's functions and regarded as two beach reports: a regular beach slope ended with a constant depth area and the case of an offshore piece. A conventional explanation in coastal engineering to stops the erosion of a beach or to have the power of the alongshore deposits transport is to assemble a groin upright to the coastline. This arrangement, built with gravel or as raised area, is leaky. In addition, some seashore has a berth vertical to the seashore in order to have entrance to deeper waters. In this paper, the circulation and conversion of an incident edge wave in the course of a permeable coastal formation will be investigated in a manner that be similar to the one dealt by Stoker and Johnson (1991). The edge wave difficulty has originated subsequent Neu and Oh's result. A beach outline with a sheer foreshore and a flat surface slope ending with a straight shelf with an upright permeable formation extending from the beach up to far offshore is measured. Because the distance across of the groins evaluated to the edge wave length is exceptionally small, usually less than 1/50, dissipation within the formation is primarily due to the unexpected narrowing and spreading out of the flow and depends generally on the Keulegan-Carpenter number distinct as UT/a, where U is a representative speed at the gaps, T is the wave period and a is a distinguishing dimension of the holes. For groins, UT/a is a large number and consequently head loss can be adequately deliberated with a form ula quadratic to the local speed (Mei et al., 217-239). As the edge wave disseminated through the coastal formation, part of it's alongshore force is replicated, part is spreaded and part is degenerated on the formation. The replicated part obstructs with the arriving wave, creating up a

Mind and Morality Essay Example for Free

Mind and Morality Essay The external factors play a huge role in shaping one’s decisions. One may think that his genetic and background history has the most influence on his actions, but in reality, the intensity of a given situation has greater impact in the choices of the individual. The surroundings one lives in ultimately influences his perception, decision, and morality. In his essay, â€Å"The Power of Context,† Malcolm Gladwell states how it is the little things in life that makes the bigger difference and in many aspects this is true. In Daniel Gilbert’s essay, â€Å"Immune to Reality† he talks about how human perception about reality is not always accurate. In Oliver Sacks’s essay, â€Å"The Mind’s Eye† he shows how there are many different perceptions to view the world. So at the same time, is it possible to dictate what is right and wrong in one’s life if all the decisions are a result of his given situation and surroundings? Also the morality for each person varies depending on their circumstances and perception of their world. Ultimately, an absolute form of right and wrong does not exist because the context of the situation always changes, but still it is possible to achieve an applicable standard of morality in society. Each individual has his own way of looking at the world that is completely unique when compared to the way another person does. This is perception of reality and this form is always open to discussion because the person generates this viewpoint. Each individual makes his decisions based on his perception of the world. â€Å"The processes by which we generate positive views are many: we pay more attention to favorable information, we surround ourselves with those who provide it, and we accept it uncritically (Gilbert 134). In many instance one creates his own perception to suit his way of thinking, so the individual could be in the center of his world. â€Å"He seemed to regard this loss of visual imagery as a prerequisite for the full development, the heightening, of his other senses† (Sacks 304). Most people see becoming blind as unfortunate event, but according to this person it helped him to improve his other senses. â€Å"The tabloids dubbed Goetz the subway vigilante and the death wish shooter† (Gladwell 153). Rather than seeing Goetz as a lunatic the newspapers depicted him as a hero. So this shows the difference in perception between people and how it varies from individuals. Importantly since each person’s perception varies it is hard to claim whose perception is right or wrong because ultimately is there a â€Å"right† perception of the world that everybody should be following? Even when viewing a painting everybody has their own interpretation of the art. No one claims there is only one â€Å"right† perception; rather the different perceptions are simply different approaches towards looking at the world. â€Å"It was simply inconceivable that someone could pull a gun on someone else on the subway and be called a hero for it. † (Gladwell 154) shows how different viewpoints affect the verdicts of a situation. A hero to some people might be a villain to others and it is hard to claim who is the â€Å"right† hero. The difference in subjectivity among people will always create a discrepancy of opinions among people. Since a variety of perception exists, then is it possible to have a perfect set and stone â€Å"right and wrong† rules in life? The context of a given matter plays a huge role in deciding the morality of the event. Morality is very much depended on the background information of the event. It is very hard to dictate the morality of an issue without seeing the bigger picture. Most people might see stealing as a wrong act, but what if someone stole a piece of bread in order to make sure he does not die from starvation, is that still a wrong act? In a situation like that one might feel sympathetic to that poor fellow and probably will see stealing as reasonable in that given situation. â€Å"We do not realize that our views will change† (Gilbert 135), the idea of morality varies on the situation because the context of the event directly affects morality. â€Å"Blindness now becomes for him a dark paradoxical gift. This is not just compensation, but a whole new order, a new mode of human being† (Sacks 305), in many aspects blind people do not see their condition as a curse or burden rather a different approach towards living and for most sighted people it might be hard to understand and accept this approach. â€Å"That there are instances where you can take normal people from good schools and happy families and good neighborhoods and powerfully affect their behavior merely by changing the immediate details of their situation† (Gladwell 162) this shows how the little details of an event plays huge role in the outcomes of an event. Essentially, context of a situation is what dictates morality and it is going to be almost impossible to label morality as set and stone as something like the Ten Commandments because the context always changes. Even though the standards of morality vary according to the situation there are some aspects of morality that one subconsciously accepts. Some ethics are universally considered wrong and one’s mind without even one knowing already knows that some choices are not right. That is why the mind tends to usually question the choices one makes. â€Å"When we cook facts, we are similarly unaware of why we are doing it, and this turns out to be a good thing, because deliberate attempts to generate positive views† (Gilbert 134), subconsciously to some extend individuals are aware of the morality behind an action and this will help individuals to make their decisions wisely. â€Å"To what extent are we our experiences, our reactions shaped, predetermined, by our brains, and to what extend do we shape our own brains† (Sacks 303), There are some emotions and judgments that are simply preinstalled in one’s mind which aids an individual in making choices that are difficult. â€Å"After a while the bad guys wised up and began to leave their weapons home and pay their fares† (Gladwell 157) this shows how there is a consciousness inside individuals that helps in guiding with decision making. When making a choice that might inflict pain to us or others one’s mind will usually try to suggest against that decision. That is why the idea of taking an innocent person’s life is universally seen as a wrongful act in societies. Therefore, there is a sense of unconscious morality that lies within the hearts of most individuals. Achieving a complete form of morality is a very idealistic thought because practically it’s not possible. There are infinitely many ways of perceiving morality and it would be impossible to set a standard that would suit all the time. â€Å"Too often people with sight don’t see anything† (Sacks 310). There are parts that even one’s eye sometimes cannot capture meaning that sometimes it’s simply not possible to account for all the possibilities. â€Å"The benefit of all this unconscious cookery is that it works, but the cost is that it makes us strangers to ourselves† (Gilbert 135). People sometime engage in activities without being aware of the magnitude of the situation. †They are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment† (Gladwell 157) the intensity of the situation has a huge influence on the decision of the individual. Due to all this, perceiving morality completely would be very difficult. Also having a perfect morality would require infinite knowledge which humans do not possess. As an individual one is limited at what he observes at a given time and there are limitations for each individual in this world. However, through the perceptions of many individuals, people will be able to come up with a better understanding of morality. Even with the limitations each individual has a small understanding of morality in the back of his head. Essentially, when all these understanding that are possessed by individuals are combined then a suitable set of standards will be formed that can accompany most situations. The collective effort of people will help to generate a better set of morality that will help in creating a peaceful environment for people to live in. That is why it is important to have many different perceptions of morality because they all eventually lead to creating appropriate rules that will be suitable for the well-being of a society. Despite not being able to have an absolute morality with infallible accuracy and with infinite knowledge, an applicable method of sensing morality is still practical. Individuals lack the ability to have a perfect morality because for one to acquire it in completion one needs to possess infinite amount of knowledge. Despite this back drop each individual innately has the ability to know morality in small parts and therefore combining the small parts of every individual will help to achieve a suitable set of codes. The differences in perception between people only aids to benefit humans in portraying a better understanding of morality. That is why it is important that there are different types of perceptions because if there was only one view then a very limited and narrow minded principle would be prevalent in the world. The different pathways of thinking done by people finally leads to achieving a suitable mode of morality. An absolute form of morality will never be possible in this imperfect world, however, that does not mean accomplishing a reasonable standard is impossible.

Business Psychology Essay Example for Free

Business Psychology Essay In this era of globalization, every organization must design its own strategy in terms of running its business at excellent level to survive and stay in competition. Trigger factors of higher demands that addressed to organizations are; emergence of free market which means that competitors are not only from the local market but also come from organizations all over the world, technological advances that developed rapidly over time also has role in higher demands that has been exposed to organizations in determining that everyone inside the organization must be compatible with the rapid development of technological advances at their workplace. Intense competition environment as already mentioned above certainly lead to tendencies for organizations in emerging innovations, creativities, enhancement of added value, service excellences, competitive prices and acceleration of process business plot as an objective to be â€Å"the winner† in competing with other organizations. A paradigm shifting in the design of the organizational strategies is necessary to be developed by organizations in order to survive in spite of the free market enforcement. One of the strategies that can be applied is building an effective team in the organization, the transformation in working method from individual to team work as the main focus must bring psychological effects for every individual in the organization. Every member in the organization is forced to be part of their team, regardless to their preference to work as individual or as a team. This phenomenon also brings the â€Å"domino effect†; each member in the organization will be evaluated not only for their field competencies related to their job performance, but also personal competencies related to perform effectively as a team member (team work competencies) will be evaluated by the organization. In the realization  of forming an effective team, more than one strategy related to competencies in team building, which are parts of the business psychology area, must be combined in a synchronous way. Business psychology can be use as a source in designing and implementing an organizational strategy, especially for the accentuation in understanding individual behavior and self improvement basis when they are put and work together in a team. There some business psychology focuses that can be used in designing a strategy which at the end also can be used as references in building personal competencies needed in order to perform as an effective team. These are the beneficial focuses: 1. Perception and personal reality Every individual has cognitive limitation in responding to information that they received, as a result of that phenomenon, they are forced to pick information selectively regarding to which received information associated as valuable and which is invaluable, which data that will be taken to the next level of information process. Related to selectivity process, individual tend to use heuristic process, an information processing which characterized by incomplete usage of given data, only based on general issues and experiences, and all those information processed quickly. This information processing form has potential in bringing biases, misunderstanding, and inaccurate result in processing information. Based on the implementation of information processing above, in interacting with other individual, stereotypes and expectations emerged. Stereotyping is a judgment processing of someone that made only based on perceptions to the group where they can be categorized. Expectations from each individual not always positively responded by the other party where they are interacting with each other. Expectations also correlate with communication styles that will be used in interactions. 2. Team ship In building an effective team, many approaches must be used and collaborated in a synchronous way. Defining roles in each team member is an important aspect for balancing the roles of team members in order to optimize the team’s outcomes and coherence. One of the models that can be used in describing team roles in details is â€Å"team roles model† by Belbin : An effective team, in the process basis is characterized by these indication processes; active listening, sharing leadership, taking turn-not interrupting, positive reframing, rescuing eac other’s views, spontaneous and open praise and elaboration of ongoing ideas. In terms of their task performance, an effective team is characterized by these indication processes; analyzing, focus on results, reflecting, open rejection-goal oriented, open rejection-based on data, seeking opinion, seeking clarification and closure. There are some important key behavior in an effective team, such as: open communication, mutual respect, shared output responsibility, agreement through consensus, active disagreement, clear individual responsibilities and roles, subordinate own goals to group objectives, engender high team morale, receptive to new ideas and change, and constructive and supported feedback. There are two applicable models that can be useful in order to design the strategy for establishing an effective team, and they are: Jungian model and Tjosvold model. a. Jungian Model b. The Ideal Team System by Tjosvold Sharing organizational expectations, business strategies and visions, core  values, organizational cultures and organizational objectives, can be defined as envisioning. Showing interest about team member’s visions, task clearances, valuing intercultural differences, and transferring the idea of the team ship’s paradigm importance are efforts in uniting the team. Bringing out loyalties, responsibilities, knowing potential of team members and assigning them based on that, and motivate them when they need motivation are characteristics in the empowering step. After being empowered, exploration in discovering problems and focusing on finding solutions can be established, diversities can be managed in finding the best solution, and all that will raise the team’s awareness to the importance of learning over time to have the upper hand in the market competition. After the best solution is reached, reflecting what the team has been through at every step of the cycle above can be very important as the source of any plan or step that needs to be revised on the next period in order to perform as an effective team. 3. Conflict resolution There are some causes of conflicts that usually appear in organizations: competition, scarcity of resources, interdependence/dependency, conflict in objectives and tasks, differences of opinion and of influence, differences in status, cultural differences, change, misperception, miscommunication, different ways of seeing things, personal preferences, pace of response, range of response and form of response, individual differences and emotional defenses. Traditionally, from all causes of conflicts that mentioned above, individual differences and emotional defenses are the main issues in organizations. In dealing with conflicts, there are three natural reactions that are usually expected from the individuals involved: striking back (leads to escalation, potentially damaging the relationship), giving in (usually results in poor outcome, can be seen as rewarding bad behavior), and breaking off (sometimes can be beneficial, often very costly, hasty and regretted). Regarding to conflict resolution, application of negotiation competencies can be very useful. There are five stages in negotiation process; orientation, position taking, search for solutions, crisis/deadlock, settlement and finalization. It is important to each team member to identify their position in those stages that are related in optimizing conflict resolution process. By knowing and sharing their each position, they can build the same perceptions in finding the best conflict resolution scheme. Principled approach is a combined technique in negotiation from soft and hard style of positional bargaining. In this approach, participants are problem solvers, the goal is a wise outcome reached amicably and efficiently, people and the problem must be separated, must be soft on the people and hard on the problem, independent of trust is proceed, the focus is on interests not the positions, interests are being explored, having a bottom line is avoided, options for mutual gain are invented, multiple options are developed, the use of objective criteria is insisted, a result is reached based on standards independent of will, there is tendency to be open to reasons and yield to principle, not pressure. Conflicts can lead to project delays, missed market opportunities, confused communication, inconsistent information, teams fail and difficult to retain good staff. Considering the effects of unresolved conflict, there are three category : first order effects (quantifiable) can be counted by employee replacement cost, including termination costs and recruitment, second order effects (harder to quantify) which can be observed by increased supervision or management activities , and third order effect (impossible to quantify) when its already revealed in passive aggressive behaviors. Look more:  problem focused coping essay There are two types of conflict; task focused, which is characterized by differences of views and opinions, based on facts and reasoning, and related to intellectual matters. The other type is relationship focused conflict, characterized by anchored in personal differences, influenced by history/assumptions, and related to feelings and emotions. There is a model by Thomas Kilmann which explained deliberately about correlation between  assertiveness and cooperativeness in dealing with conflict. 4. Decision making There are two types of decision making process that people tend to implement, they are: width (diverging) and depth (converging). Diverging type is characterized by some points; seeking options/strategies, works with multiple perspectives, requires more options, considering new ideas, combining options/lateral ideas, and creative suggestions. On the other hand, converging type is characterized by: seeking consensus, seeking clarification, seeking structure, review based on new information, analytical, making inferences, assess consequences based on data, strong defense of viewpoint, clear decisions and outcomes. The usage of both types can be based on the situation that the decision making processes is taking place in the organization. Combination of width and depth are expected and can be the best option in decision making process.

A Comparison Between Chesapeake And New England History Essay

A Comparison Between Chesapeake And New England History Essay During the period between the later parts of 16th century and early 17th century, most to the European nations were so eager to continue in their current state of colonizing different states within the newly found Americas. One particular European nation that had a clearly mapped out strategy and so clearly sent out many groups to most of the parts of eastern coast especially two parts known as Chesapeake and New England is England. It is worth noting that there was a scramble and a rush in a bid to conquer as many nations as possible due to the benefits that would result in the process. As a result in the late 1700s the two nations that were conquered by England later joined up to become one nation. However, it should be noted that from the onset, the two nations were unique and their own unique identities. The differences that existed between these two nations actually illustrate the main reason why England decided to colonize them at that time. This article brings out the major di fferences that existed between Chesapeake and New England in terms of their English Colonies. Land use is the first variation that existed between Chesapeake and New England. It is important to note that the New England had interests in terms of land use that was basically distinct from Chesapeake. In terms of Chesapeake, the major interest was basically in the large land coverage that included Rhode Island, Plymouth, Massachusetts Bay Colony, New Haven and Connecticut. These locations represented a massive amount of land that Chesapeake was basically interested in. The English settlers around this region were mainly interested in mining activities which included the mining of gold as well as silver. They were hoped to find these minerals to help them in their trading activities. In addition they were also in the land to find a northwest link to Asia so that they would expand their trading activities. It is also worth noting that the quest to find a cure the syphilis disease was also part of their mission in the land. This can also be combined with the quest to find any meani ngful valuable that they could carry for trade back in Europe. On the other hand, the New England settler had a different motive concerning their settlement on the land. They were majorly concerned about the artisan industries that were comprised of printing, carpentry and shipbuilding. As a result their major mission was to find materials in the land that could help them in terms of expanding their mission in the land which was mainly comprised of expanding the artisan industry. Labor also characterized the mission of the Chesapeake and New England settlers in North America. Chesapeake region was mainly swampy and not suitable for typical crop growing activities. However 5 years after their arrival in the land saw the discovery of tobacco which actually did well. In this regard, it is important to note that due to the tobacco growing in the land, Chesapeake settler used and employed cheap labor in their fields. As a matter of fact, they developed an indentured servitude system in which individuals who desired free passage to America had offer their services in terms of labor for some years before being allowed to enter into America. On the other hand, New England region was not characterized of large farms and so most of them basically depended on small farms and other home-based type of industries such as carpentry and printing. Due to the home-based industry businesses, the New England settlers did not need to hire labor as their families were enough to pr ovide the needed labor force for their work. As a result, it is worth noting that slavery never developed much in the northern part as compared to the southern. Religion also formed a major difference between the Chesapeake and New England settlers in America. It is worth noting that most of the New Englanders majorly composed of the Puritan Separatists who were in the quest for freedom in religion. This came at a time the Church of England actually separated from the Catholicism which was the major religion at that time during the reign of Henry VIII. As a result, the major religion of this land was largely composed of Protestantism. It should, however, be noted that a given group with the protestants actually wanted a complete separation from Catholicism. As a result, they went ahead to establish the Anglican Church. However, it should be noted that this only became a reality after 1692. The religious tone of the region was low as many people never really had interest in the England church. On the other hand, the New Englander had claims that they were actually more godly in comparison to any other group of colonialists. This region was ma inly composed of a section of settlers who were escaping persecution due to their religious faith. As a result, the region became extremely religious-based and actually had claims that they were far more godly than all other colonists  [1]  . Social composition between Chesapeake and New England settlers was also different. As a matter of fact, it is worth noting that Chesapeake region was categorically set apart for male settlement which was first composed of businessmen as well as adventure seekers. Later on, there was the introduction of the indentured slaves and servants who were actually willing to seek opportunity for work in the new country. Diseases and difficulty of work due to the conditions in the place at that time actually led to most of them being widely spread in the entire region. As a result, their life expectancy levels went lower as compared to their New England counterparts. In addition, the disease condition as well as the difficult labor condition made the families to stay apart in the quest for better environment free from sickness. This led to so much instability in the region in terms of social organization  [2]  . There were people who were constantly being shipped into the region for the pur poses of making the region well balanced socially. The social rungs were also characterized by major gaps as only plantation owners were at the top, a very small group of small scale farmers at the middle section, and the indentured slaves combined with the servants at the bottom part of the grid. This created such a major imbalance in the social balance of this region since the shortages were being felt in almost all the spheres of social networks of this particular side. On the other hand, the social composition as well as the demographic mix of New England was highly different. This is because this particular region was mainly composed of colonialists having their towns as well as families which move together. Their level of prosperity, therefore, grew further since they were always together. As a result of the unity, this society was well balanced socially and even economically. Religion and family also prospered due to stability in the social composition. This was highly contri buted to by the fact that they were constantly together. It can, therefore, be noted that New England provided a healthy society in which individuals colonialists developed socially and spiritually  [3]  . In conclusion, it is important to note that in as much as both Chesapeake and New England settlers had a common goal of looking for better territories which could provide them with more economic, social and religious freedom, there were various differences that actually existed between them. The differences were majorly in terms of the land use which saw both settlers having different purposes for the land they had acquired; religion whereby the colonialists had different spiritual needs and agenda in the lands in which they settled; social composition whereby both Chesapeake and New England colonial settlers had different social needs, challenges which influenced their prosperity and religious practice in their lands of settlement; economic achievements were also different as the level of economic growth of the settlers differed majorly due to the extent of trading activities as well as availability of market for their commodities. It can therefore be noted that New England and Ches apeake were similar in terms of their mission but different in terms of activities that there involved with in the land in which they settled.

Morality in Young Goodman Brown by Hawthorne and The Tell Tale Heart by

Morality in Young Goodman Brown by Hawthorne and The Tell Tale Heart by Poe 'Young Goodman Brown,' by Hawthorne, and 'The Tell Tale Heart,' by Poe, offer readers the chance to embark on figurative and literal journeys, through our minds and our hearts. Hawthorne is interested in developing a sense of guilt in his story, an allegory warning against losing one's faith. The point of view and the shift in point of view are symbolic of the darkening, increasingly isolated heart of the main character, Goodman Brown, an everyman figure in an everyman tale. Poe, however, is concerned with capturing a sense of dread in his work, taking a look at the motivations behind the perverseness of human nature. Identifying and understanding the point of view is essential, since it affects a reader's relationship to the protagonist, but also offers perspective in situations where characters are blinded and deceived by their own faults. The main character of Poe?s story embarks on an emotional roller coaster, experiencing everything from terror to triumph. Both authors off er an interpretation of humans as sinful, through the use of foreshadowing, repetition, symbolism and, most importantly, point of view. Hawthorne teaches the reader an explicit moral lesson through the third person omniscient point of view, whereas Poe sidesteps morality in favor of thoroughly developing his characters in the first person point of view. Third person omniscient point of view, dialogue, and imagery are three literary tools used to reveal the intimate thoughts and feelings of the key characters in Hawthorne?s ?Young Goodman Brown.? For example, Faith bids her husband farewell ?softly and rather sadly? (Hawthorne 133). The tranquility of her adieu... ...ther serves to excite and stimulate our senses as we travel into the deranged mind of a killer ? offering us a unique perspective through the first person point of view. Similarly, the ending of ?Young Goodman Brown? offers a moral, but leaves the main character in a state of discord and callousness towards his wife, and his religion. The story is didactic, because the main character is punished for his transgressions. Symbolism, evident especially in Hawthorne?s allegory, and the repetition of Poe?s suspenseful tale serve to further the goals of each writer. Ultimately, Hawthorne?s Goodman Brown becomes isolated from humanity, an issue of the head and the heart, and Poe?s narrator withdraws inside himself, an issue purely of the mind. Recognizing this discord from the self and humanity is essential to understanding the behavior of these troublesome characters.

Essay --

Things fall a part is an outstanding African literature. The author of the novel is Chinua Achebe and presents the culture, society and history of Ibo community. The novel presents the Ibo community as a native African community and brings about the comparison between the community and Christianity. With the introduction of Christianity, the Ibo community was confused since the missionaries wanted them to adapt Christianity and abandon their cultural beliefs and practices (Rhoads 68). An analysis of cultural beliefs and practices of the community, the difference between Ibo and Christianity way of life as well as issues surrounding one of key characters can assist in understanding the content of the novel. The Ibo community practices polytheism; they belief and worship more than one god. The community believes that there is a supreme god known as Chukwu who created the universe and other gods. According to one of the members of the community, Okonkwo, they worship other small gods and when they do not respond accordingly, they turn to the supreme god. Ibo have curved wood which they use as a symbol to represent their gods (Achebe 72). This is because of the fact that they believe in physical god. They also worship the Oracle Hills and Caves as sacred places where their goods lived. The community allowed the practice of polygamy. In this case, men can marry as many wives as they can maintain. Those with many wives were respected and honored members of the community. Okonkwo who is a main character in the novel had many wives and this was as a symbol of strength. In such a family set-up, the man lived in a separate house from all his wives. Each wife had a house of her own where she lived with her children. This was aimed at enhan... ...e committed suicide. The act of committing suicide was not the best option for Okonkwo. This is because he was still energetic and his family was still in need of his support. I would have not committed suicide if I was him. He had done a lot to raise his wealth from scratch and should have waited to enjoy the fruits of the hard work. In conclusion, Things Fall a part is a representation of the differences between an African community and missionaries. The missionaries believed that Christianity and formal education were superior over traditions and hence the Ibo people were to be converted. The conflict which comes about due to the resistance from some members of the community demonstrates how incompatible the two cultural practices are. The title can be related by the situation where Okonkwo,  could not hold it more to see how things have fallen in the community.

Internet Censorship Essay - America Needs Censorship of Cyberspace

America Needs Censorship of Cyberspace      Ã‚  Ã‚   In June of 1998 the country was horrified to learn of the death of James Byrd Jr. He was a 49-year-old black man who had been found horribly mutilated after being dragged to death. Authorities have charged three men with murder and violation of civil rights ("A Fatal Ride in the Night" 33). Obviously, if convicted, these men are guilty of a horrible crime, but what if this crime had been committed after viewing a racist website? If a person reads an emotionally charged, hate-filled website and then commits an act of violence, can the creator and owner of the website also be found guilty?    No laws have yet been established to censor material in cyberspace. The Communications Decency Amendment, which sought to ban pornography and other offensive material on the web, was struck down in Congress last year. The Internet has exploded in the past decade. It is everywhere and millions of people have access to it, through work, school, and home. As the Internet becomes a part of daily life for more and more people, laws need to be made to banning pornographic, racist, and other offending websites, to protect citizens from the threats these websites pose. Although some may see this as an infringement of their First Amendment rights, it is important for us as a society to reject these ideas and ban these websites.    Many lawmakers want to establish laws to control what is available on the Internet. Their number one reason is the availability of everything on the Internet to children. Even though parental controls, software that blocks offensive sites to children, are available many parents fail to use them. Senator J. James Exon, who proposed the amendme... ...Victor J. Vitanza. Allyn and Bacon, 1996. 157-159.    Russell, Diana E. H. "Pornography Causes Harm to Women." Women, Men, Gender. Mary Roth Walsh. Yale University Press, 1997. 158-168.    Stamper, Chris. ".XXX Marks the Porn Site." ABCnews.com. July 17, 1998. <http://archive.abcnews.com/sections/tech/DailyNews/dotxxx970715.html>    Thomas, Pierce. "Judge Delays Internet Porn Restrictions." CNNinteractive. Nov. 19, 1998. <http://cnn.com/TECH/computing/9811/19/internet.decency.02/index.html>    Von Boven, Sarah and Anne Belli Gesalman. "A Fatal Ride in the Night." Newsweek. 22 June, 1998: 33.    Walsh, Mary Roth. Women. Men, Gender. Yale University Press, 1997.    Wayne, Stephen J., G. Calvin MacKenzie, David M. O'Brien, Richard L. Cole. The Politics of American Government. St. Martin's Press, Inc. 1997.   

GEZ Petrol Station Essay

GEZ Bhd is the major oil company in Malaysia has conducted two main businesses, which is the fuel business and the convenience store business. Under the fuel business, the petrol stations sold Petrol Ron 95 (R95), Petrol Ron 97 (R97), and Diesel. Mr Aiman was as an Area Manager is responsible for directing the sales activities of more than twenty petrol stations in the northern region of Malaysia. They are having a difficulty to sustain in the business even though they are in the stable business segment and consistent in the long run. This is due to the lack of knowledge in finance and costing which is it contributed to the business failure. There were disadvantages associated with a petrol station that is the fuel business had a very low profit margin. It was important that operators manage their cash collection very well. Realising the importance of management accounting concepts, Mr Aiman believed that the dealers and their relevant staff should have the knowledge in cost accounti ng. In order to collect data and build financial model, Mr Aiman has sought the advice from Rizal, a trained management accountant. To begin developing a CVP model, Rizal has gathered the necessary data from Baron Service Station (BSS) which is the busiest petrol station in the city. The petrol station had four pumps for petrol and one for diesel and the total number of nozzle was 20. The model that he would develop could be applied by petrol station operators of the same category. Regarding this case, from the cost-volume-profit analysis, Rizal can find that the breakeven point which is how much sales the petrol station of this type should generate from each of the fuel products and the Selesamart. Mr. Aiman also can learn that the importance of differentiate between fixed cost and variable cost so that the petrol stations can sustain their profitable business and growth. DATA ANALYSIS 1. How lucrative is the petrol station business? To determine how lucrative is this business, we need to identified each component with detailed calculation of the income statement which is does include all the revenue acquired, fixed cost and variable cost that related to the both type of the business. Firstly, we required to understand the definition of each component. Fixed costs are defined as expenses that remain more or less unchanged irrespective of the output level or sales revenue, within the relevant period. By definition, there are no fixed costs in the long run, because the long run is a sufficient period of time for all short-run fixed inputs to become variable. Variable costs are defined as expenses that vary depending on the output level or sales revenue of a company within the relevant period. Generally, as a business’s output increases, variable costs also increase. The more products a business sells, the more money it spends on materials and manpower to produce those products. We categorized all the expenses into fixed and variable costs and calculate the net profits of Baron S ervice Station for year 2009. REVENUE VARIABLE COSTS FIXED COSTS INCOME STATEMENTS (Partial) As describe in the Calculation stated above, the total contribution margin of Baron Service Station consists of two parts, which are fuel business and SelesaMart business. Total contribution margin is RM1,166,341.94. Contribution margin of SelesaMart business is about more and less 20% of the total contribution margin, which means that SelesaMart business is doing well, in addition, profit of SelesaMart will be higher if it doesn’t need to pay a 5% royalty to GEZ. From the income statement we can interpreted that this business in lucrative enough with a good control of expenses and Cost related to the operation, where BSS could generate Nett Profit of RM 772,825.94 (Calculation as per as Attachment 1) 2. Since the margin on fuel business is very low (6%) compared to convenience store (20%), do you agree that the convenience store is subsidizing the fuel business? Firstly, the profit margin for fuel business is very low if compared to convenience store. The fuel business only gets about 6% of profit margin for year 2010. Profit = Sales – cost = 100% – 94% = 6% This is because GEZ Petrol only gain a few portion of profit from the sales of each litre of Ron 95, Ron 97 and Diesel. Below is the profit for each litre of fuel sold by GEZ Petrol Station and the profit margin for each type of fuel. Products Price per litre Cost per litre Profit per litre Profit margin (%) Ron 95 RM1.80 RM1.6856 RM0.1144 6.36 Ron 97 RM2.05 RM1.9356 RM0.1144 5.58 Diesel RM1.80 RM1.7388 RM0.0612 3.40 Besides that, the petrol station also cannot increase the price even though the government increase the price of fuel. In the short run, the margin per litre would remain the same. For example, if the government announced there would be a 40 cents increase in the price per litre, then, operators also have to pay 40 cents higher. So, the profit margin will not increase. Products Price per litre Cost per litre Profit per litre Profit margin (%) Ron 95 RM2.20 RM2.0856 RM0.1144 5.20 Ron 97 RM2.45 RM2.3356 RM0.1144 4.67 Diesel RM2.20 RM2.1388 RM0.0612 2.78 From the above calculation, it shows that the profit margin will not increase due to increase in price.   Although the profit margin for fuel business is lower than profit margin for convenience store, but the revenue gain from fuel business is far better than convenience store. For example, from the monthly average sales of RM 1.7 million; where the large portion of this amount is come from fuel business (RM 1.6 million from the revenue), while only RM 0.1 million comes from convenience store. In addition, in year 2009, the sales revenue of the petrol station is RM 20,682,189.60 and about RM 19,251,897,60 of the amount comes from fuel business; which is approximately 93.08% (RM 19,251,897,60/ RM 20,682,189.60) of the revenue. While, only 6.92% (RM 1,430,292/ RM  20,682,189.60) comes from convenience stores. So, in this situation, it show that the fuel business itself are able to sustain the business of petrol station even without convenience store because the convenience store o nly contributed a little portion of their income. Other than that, most of the customers who come to petrol station are to refuel rather than shop at the convenience store. Only a few customers will buy at their convenience store because if someone wants to buy foods or other daily needs, they will prefer supermarket as they have more choices compare to convenience store. So, large portion of revenues or income that flow into the company is from the sales of Ron 95, Ron 97 and Diesel. Even though the profit margin for fuel business is small but the revenue is far better compared to convenience stores. Therefore, the convenience store is not subsidising the fuel business instead both fuel business and convenience store had contributed to sustainability of GEZ Petrol Station. 3. If the government raised the RON95 price to RM2.10, do you anticipate the profitability of the business will be eroded? If the government raised the Ron 95 price to RM 2.1 per litre, the profitability of business will be affected significantly. The changes of RON95 price from RM1.80 to RM2.10 per litre has incremental price of RM 0.3 per litre. In parallel, cost per litre of Ron 95 also will increase RM 0.2788 from RM 1.6856 to RM 1.9644 per litre due to estimation of cost on price proportion of 93.64%. Total Net profit for RM 1.8 (Ron 95) is RM 766,706.02 and had increase to RM 924,046.16 when Ron 95 price increased to RM 2.1. Net profit margin had increase from 3.71% to 3.98%. For Break- even Analysis, the increase of Ron95 price has indicate a better result which only required 3187559.208 litres/ RM 6,936,231.66 compared to 3618188.562 litres/ RM 7,015,784.34 to achieve zero profit. In overall, rise of Ron95 price by government will benefit GEZ petro station’s financial performance. It has higher profitability and capable to achieve Break Even Point with a lower output level compared to prev ious price which RM 1.8 per litre for Ron 95. Below are the changes of GEZ financial performance if Ron95 price changed. RON95 (79%) **Assuming the portion of fixed cost between Fuel business and Selesa Mart is based on the average sales of 2009 Price per litre RM1.80 Total Fixed Cost (RON95) Portion between fuel business and Selesa Salaries RM195,720.02 = 1.6/1.7 =94.12% Utility Cost RM35,550.00 94.12% of amount in fixed cost for fuel business Rental RM5,487.38 5.88% of amount in fixed cost for Selesa Mart Insurance Premium RM1,427.61 Stationeries RM1,784.52 Total Fixed Cost RM239,969.53 RON 95 Fixed Cost -Salaries Amount Salary(RM) Total per year Portion Fixed cost- Salaries Station Manager 1 3206 38472 0.9412*0.79 28605.78 Supervisor 1 1674 20088 0.79 15869.52 Cashier 3 950 34200 0.79 27018 Crew 12 812 116928 0.79 92373.12 Clerk 1 960 11520 0.9412*0.79 8565.67 General Worker 2 805 19320 0.9412*0.79 14365.35 Security Guard 1 1000 12000 0.9412*0.79 8922.58 Total 195720.02 Input changed: (Exhibit 3) Original Price New Price 4. If a credit card sale is reduced from 40% to 20%, what is the effect on overall profitability? Nowadays more and more people are using credit card in their daily life. People prefer credit cards because they are convenient to use and it is easier to take them instead of carrying a lot of cash. And if wallet or purse is stolen, we can simply call the creditor and close the credit card  account before anyone uses the card. In GEZ petrol station, petrol operators had to face was the increasing cost of credit card fees paid to bank as more and more of their customers were starting using credits cards. When a driver pays for gas with a credit card, GEZ petrol station must pay an average 1% of the sales price to the bank to process the payments. GEZ petrol station have accounted that the credit card sales are almost 40% of their total sales. Research are made to the Baron Service Stations ( BSS) , a petrol station that was located in a city, in the northern region of Malaysia. It was one of the busiest petrol stations in the city. In year 2009, BSS generated sales revenue of RM 19,251,897.60, 40% of the revenue RM 7,700,759.04 was come from credit card sales and the bank will charge RM 77007.59 from the credit card sales. Those fees are so high, it already slim profit margins and made it hard for stations to make money on gas sales. Otherwise when the credit card sales is reduce to 20% of the revenue RM 3,850,379.52 was come from credit card sales and the bank will charge RM 3,850,3.80 from the credit card sales. For details as below: Credit Card Fees (40%) Product Sales (Litres) Price/Litres Total Revenues Ron 95 8,459,604.00 1.80 15,227,287.20 Ron 97 174,576.00 2.05 357,880.80 Diesel 2,037,072.00 1.80 3,666,729.60 19,251,897.60 Usage of Credit Card 40% 7,700,759.04 Credit Card Fees Charges 1% Credit Card Fees 77,007.59 Credit Card Fees (20%) Product Sales (Litres) Price/Litres Total Revenues Ron 95 8,459,604.00 1.80 15,227,287.20 Ron 97 174,576.00 2.05 357,880.80 Diesel 2,037,072.00 1.80 3,666,729.60 19,251,897.60 Usage of Credit Card 20% 3,850,379.52 Credit Card Fees Charges 1% Credit Card Fees 38,503.80 Baron Service Station Partial of Income Statement for Year Ended 2009 (20%) Fuel Business Selesa Mart Revenue 19,251,897.60 Revenue 1,430,292.00 (-) Variable Cost Raw Material Cost 18,139,478.60 Evaporation Losses 83,613.27 COGS 1,144,233.60 Credit Card Fees 38,503.80 Royalty 71,514.60 Contribution Margin 990,301.93 Contribution Margin 214,543.80 Total Contribution Margin 1,204,845.73 (-) Fixed Cost 393,516.00 Nett Profit 811,329.73 Based on the calculation above, when the credit card sales been adjusted from 40% to 20% it will affect the overall profitability of the company. The income statement showed the increase of net profit from RM 772,825.94 to RM 811,329.73 of RM 38,503.79.When the credit card sales decrease, a 1% fees was charged by the banks also will reduce and this effect the variable cost for the company from before change cost is RM 18,300,099.46 to after change cost of RM 18,261,595.67. The difference between both of the cost and company managed to save is RM 38,503.79. The increasing of the amount in using credit card to make payment in the  petrol station will also increase the cost of credit card fees that need to pay to banks, indirectly it will give effect to the profitability of the station. The profit of the station will decrease due to the increasing of cost. If increasing of customers chooses to make payment by cash instead of credit card, then the profitability of the petrol station will increases, because the extra cost on the credit card sales that they bear will be reduce. To cover the problem, petrol stations can shift the cost of credit card charge by charges back the customer when they use cards. However petrol stations need to take risk that they maybe will losing customer. Customer maybe will decide to change to other petrol stations that do not have any charge when they use credit card to make payment. Petrol station also can offer a cash-only discount. This may attract more customer make payment by using cash. 5. What is the appropriate basis to allocate the cashier cost between four products Ron 95, Ron 97, diesel and SelesaMart? To assign the costs of products, we use cost allocation as it is a tool that can helps manager to track the cost that associated more efficient. Costs are allocated to obtain desired motivation because it sometimes made to influence management behaviour and thus promote goal congruence and managerial effort. Instead, it is used to compute income and asset valuations and to justify costs or obtain reimbursement because sometimes prices are based directly on costs, or it may be necessary to justify an accepted bid. From the information given in the case, GEZ petrol station conducted two main business which is the fuel business and the convenience store business, known as SelesaMart. Since GEZ provide joint provide, thus the appropriate basis is sales value at split-off point. The table shown below is the summary of monthly average sales. PRODUCTS SALES PROPORTION AMOUNT Fuel Business 94.12% RM 1,600,000 Petrol Ron 95 79% RM 1,264,000 Petrol Ron 97 2% RM 32,000 Diesel 19% RM 304,000 SelesaMart 5.88% RM 100,000 AVERAGE SALES (monthly) 100% RM 1, 700,000 Table 5.1 Monthly average sales in 2009 The total monthly average sales given is RM 1,700,000 with RM 1,600,000 was generated from the fuel business and the remaining from SelesaMart which in RM100,000. The highest contribution in fuel business in Petrol Ron 95 with RM 1,264,000 and follow with Diesel which is RM 304,000 then Petrol Ron 97 with RM 32,000. Then, we need to calculate total revenue for R95, R97, Diesel and Selesamart. Thus we multiply sales per litre with price per litre to get the amount of revenue. As stated in the case the sales revenue that BSS generated is RM20,682,189.60 that are comprise RM19,251,897.60 of fuel sales and RM1,430,292 of SelesaMart sales. The calculation can be summarizes as the table shown below : R95 R97 Diesel SelesaMart Sales (Litres) 8,459,604 174,576 2,037,072 – Price per litre (RM) 1.80 2.05 1.80 – Revenue RM15,227,287.20 RM357,880.80 RM3,666,729.60 RM1,430,292.00 Percentage (%) 73.63% 1.73% 17.73% 6.92% Table 5.2 Total revenue and percentage For BSS, they can allocate more cost to Petrol Ron 95 since it contribute the highest revenue which is RM 15,277,287.20 continue with Diesel with RM 3,666,729.60. For Petrol Ron 97 and SalesaMart, BSS can allocate less cost since it contributed only RM357,880.80 and RM1,430,292. In BSS there were two cashiers working at the sales counter. One will concentrate on the fuel transactions, and one for the shop, even though they handle both transactions at times and overall there were 6 cashiers working for BSS. Monthly salary per person for the cashier is RM950. So BSS shall pay RM5,700 to their 6 cashiers and RM68, 400 in annually. The appropriate basis to allocate the cashier cost between the four products RON95, RON97, diesel and SelesaMart is we calculated the revenue for the four products and we divided with the total sales to find the percentage for each products. So the percentage for product RON95 is 73.63%, RON97 is 1.73%, diesel is 17.73% and SelesaMart with 6.92%. The total revenue for Petrol Ron 95, Petrol Ron 97, Diesel and SelesaMart is RM20, 682,189.60. After we find the percentage, we calculated the cashier  cost for each product. To find the cashier cost, we multiple the percentage with the total annual salary for the cashier which is RM 68,400(RM 950 x 6 x 12). The result is, for the product RON95 the cashier cost is RM50, 359.58 followed by RON97 is RM1, 183.58, diesel is RM12, 126.58 and SelesaMart is RM4, 730.25. The total cashier cost is RM68, 400. The calculations can be summarize as shown in table below : R95 R97 Diesel SelesaMart Percentage (%) 73.63% 1.73% 17.73% 6.92% Cashier Cost RM50,359.58 RM1,183.58 RM12,126.58 RM4,730.25 Table 5.3 Percentage and cashier cost The choice of method for allocating common costs should depend on the ease of application, the perceived quality of information reported to external parties, and the perceived fairness of the allocation when multiple product managers are responsible for joint products. However, as discussed above, the allocation of common costs is arbitrary, and no method is conceptually preferable to any other method. All methods of allocating common costs across joint products are generally useless for operational, marketing, and product pricing decisions. 6. Is utility cost fixed or variable? What difference does it make to the breakeven point of Ron 95 if it is classified as i) fixed cost, and ii) variable cost? In our opinion utility cost is fixed cost. This is because,  the cost will be relatively the same as it was used for all the time. This cost wont effect the unit sold even though it not used. Utility cost as FC Utility cost as VC BEP (RM) 5,024,702.71 4,154,075.59 BEP (UNIT) 2,791,501.50 2,307,819.77 If the utility is fixed cost, the Break Even Point in RM is higher compare to the utility cost as variable cost. Same goes to the Break Even Point in Unit, which is the utility as fixed cost is higher compare to the utility as variable cost. CONCLUSION Regarding this case, from the cost-volume-profit analysis, Rizal can find that the breakeven point which is how much sales the petrol station of this type should generate from each of the fuel products and the Selesamart. Mr. Aiman also can learn that the importance of differentiate between fixed cost and variable cost so that the petrol stations can sustain their profitable business and growth. If the utility is fixed cost, the Break Even Point in RM is higher compare to the utility cost as variable cost which is RM5,024,702.71 compared to RM4,154,075.59 . Same goes to the Break Even Point in Unit, which is the utility as fixed cost is higher , 2,791,501.50 compare to the utility as variable cost 2,307,819.77 To assign the costs of products, we use cost allocation as it is a tool that can helps manager to track the cost that associated more efficient. Costs are allocated to obtain desired motivation because it sometimes made to influence management behaviour and thus promote goal congruence and managerial effort. Instead,  it is used to compute income and asset valuations and to justify costs or obtain reimbursement because sometimes prices are based directly on costs, or it may be necessary to justify an accepted bid. From the information given in the case, GEZ petrol station conducted two main business which is the fuel business and the convenience store business, known as SelesaMart. Since GEZ provide joint provide, thus the appropriate basis is sales value at split-off point