Obesity And Obesity Among Adults Essay - 1487 Words

The subject of this paper is overweight and obesity among adults in the U.S. The purpose of this paper is to present an overview of scale of the problem of overweight and obesity. A literature review on the topic was conducted with the goal of identifying factors that have proven to be successful in weight loss programs. Then the Health Belief Model will be described and applied to a proposed weight loss intervention. 1. Overview of Obesity Overweight and obesity is an urgent and universal problem. Between 1980 and 2013, the global proportion of adult men with a Body Mass Index (BMI) of 25.0 and greater has risen from almost 29% to 37% and of adult women with a BMI of 30% to 38% (Ng, et al. 766). The prevalence of overweight or obesity among children and adolescents in the developed and developing countries has also risen substantially. From 2006, the increase in rates of adult obesity in developed countries has now begun to slow (Ng, et al 766). Heart disease, stroke, and cancers are the three leading causes of mortality in the U.S., and all are associated with overweight and obesity (Okunade, Rubin, Okunade 2). Obesity is the underlying factor for hypertension, low HDL cholesterol, high serum cholesterol, hyperglycemia (Grundy, et al. 434). All of these factors have an adverse impact on cardiovascular health. Unhealthy lifestyles choices underlie these chronic diseases, including diabetes (Romano Scott 707). In the U.S., overweight and obesity are secondShow MoreRelatedObesity Among Children, Adolescents And Adults845 Words   |  4 PagesObesity among children, adolescents and adults has emerged as one of the most serious public health concerns in the 21st century. Being overweight or being considered obese is typically a direct result from daily lifestyle choices, the consequences of which gradually accumulate. Genetics and social factors such as socio-economic status, race/ethnicity, media and marketing as well as the physical environment also influence energy consumption and expenditure (KoyuncuoÄŸlu Gà ¼ngà ¶r, 2014). Obesity seemsRead MoreObesity Among Small Children And Young Adults2771 Words   |  12 PagesOne of the largest issues in the United States that is continuing to grow is Obesity among small children and young adults. Many in America seem to think that the quickest way in one’s busy life it to pick up something on the way home from work, school, daycare, etc. The whole reason children and adults are so obese in America is because they are filled with so much stress by the end of the day that it is â€Å"easier† to buy food already made than to come home and make a homemade healthy meal. A lotRead MoreIs Depression among Young Adults and Teenagers Related to Obesity?1862 Words   |  8 PagesResearch Question: Is Depression among young adults and teenagers related to obesity? Boutelle, K. N., Hannan, P., Fulkerson, J. A., Crow, S. J., Stice, E. (2010). Obesity as a prospective predictor of depression in adolescent females. Health Psychology, 29(3), 293-298. doi: 10.1037/a0018645 Teenage years are a very challenging and difficult period in the life of an adolescent. The main purpose of this article is to evaluate whether beingRead MoreObesity Is A Major Public Health Crisis Among Children And Adults2380 Words   |  10 Pagesâ€Å"Almost seven in 10 parents say their child’s school does not provide daily physical education even though experts recommend 150 to 225 minutes per school week† (HSPH). Obesity is a major public health crisis among children and adults, and it is one of the leading causes of death. Over the years, childhood obesity has become an increasing and ongoing concern for many parents, in regards to their child’s health and well being. The lack of Physical Education in public schools has decreased over theRead MoreSupplemental Nutrition Assistance Program, Food Insecurity, Dietary Quality, And Obesity Among Us Adults2012 Words   |  9 Pagessurvive day to day, that view is your luxury. Food is important to y our health, and when you are not getting the proper nutrients, your health suffers. â€Å"The Supplemental Nutrition Assistance Program, Food Insecurity, Dietary Quality, and Obesity Among US Adults† by Binh Nguyen, Kerem Shuval, Farryl Bertmann, and Amy Yaroch talks about food insecurity, which they define as â€Å"†¦having limited access to adequate food is associated with increased stress levels and reduced overall well-being.† They sayRead MoreObesity : A Common And Costly Health Issue Essay760 Words   |  4 PagesObesity have been increasing over the last 30 years, with high rates globally, and among all economic levels. According to the National Conference of State Legislatures: Obesity, a common and costly health issue that increases risk for heart disease, type 2 diabetes, and cancer, affects more than one-third of adults and 17 percent of youth in the United States. By the numbers, 78 million adults and 12 million children are obese—figures many regard as an epidemic (â€Å"Obesity Statistics in the UnitedRead More Critiquing Internet Sources The author is keen in analyzing the issue of excessive consumption of800 Words   |  4 Pages \ Critiquing Internet Sources The author is keen in analyzing the issue of excessive consumption of alcohol among college students. He acknowledges that excessive drinking is a common problem among college and university students and wants to explore why such students indulge in such a risky behavior. The author uses a reliable number of students when looking at the drinking problem and chooses the correct age, which is students below 21 years (Dodd et al, 2010). The results of the author’sRead MoreEssay on Obesity in America on the Rise1266 Words   |  6 PagesObesity in America Today, 78.1 million American adults and 12.5 million children are obese. Obesity in America is a unstoppable epidemic. Since the 1960s, the number of obese adults have doubled and the number of obese children have tripled. Because of America’s obesity problems, Surgeon General David Satcher issued a report saying; The Surgeon Generals Call to Action to Prevent and Decrease Overweight, said that obesity have reached epidemic proportions in America. Obesity in America has noRead MoreObesity : The State Of Imbalance Between The Calories1459 Words   |  6 PagesObesity is the state of imbalance between the calories consumed versus the calories expended leading to an excessive fat accumulation in adipose tissue resulting in physical and psychological problems. The excess fat is distributed in the body either around the waist (abdominal fat), trunk (android store fat) or gynoid store fat in hips/thighs. The primary causes of obesity are inactivity, unhealthy diet and eating habit s, genetics, unhealthy diet and lifestyle, certain medications like antidepressantsRead MoreObesity s Effect On Sex Essay1623 Words   |  7 PagesObesity s Effect On Sex Image retrieved from http://panarchy-sj.com/wp-content/uploads/2016/01/low-sex-drive-woman.jpg (Imaged retrieved from ) According to the CDC website the percentage of adults at the age of 20 with obesity in the United States is 37.% from the years 2013-2014 but the percentage of adults 20 years and older with overweight and obesity is a staggering 70.7% of the United States. In women obesity was rated higher with 38.3% than in men with a 34.3% of the population from

The Challenges Of Being a University Student and a Mom Essay

Within the growing number of women in higher education, there is a growing population of students who are also mothers. Mothers attempting to obtain a degree contend with home and family demands that affect their degree completion rates (Carney-Crompton Tan, 2002; Home, 1998). These postsecondary education students, unlike their traditional peers, are not developing into adult identities that are supported by a traditional college setting (Arnett, Ramos Jensen, 2001; Arnett, 2000) but instead already have an adult identity as a mother (Wilsey, 2013) with a different set of needs and because of the familial responsibility motherhood brings with it these women are no longer â€Å"traditional† students (Cross, 1981; Bean Metzer, 1985, 1987;†¦show more content†¦It is through better understanding the student mother experiences and the types of institutional supports they may or may not need that we can assist them in becoming more active members of the academy, stayin g in postsecondary education versus â€Å"stopping out† or â€Å"dropping out† and decrease the marginalization they experience in the traditional model of the university. Thus, the qualitative research study discussed in this paper was conducted in 2008-2009 and involved in-depth interviewing and a short survey. Furthermore, the sample that participated in this research study included 24 student mothers (ages 18-30) with children under the age of five, who are also enrolled part-time in undergraduate or graduate coursework (i.e., at least one class per semester). Mothers of children under five are unique because children within this age cohort are more dependent on their caregivers and are normally not in school full-time. Consequently, women’s motherhood responsibilities are less flexible than they might be in future years. The findings discussed in this article will address a portion of the overall outcomes from this research study focusing on the experience s these student mothers had with institutional support available via the university and the needs that the student mothers believe should be addressed by universities in order to improve the student mother educationalShow MoreRelatedAn Adult Woman With Kids Requires An Awesome Amount Of Insanity1167 Words   |  5 Pagescomes with a title called the as mother. Ask any student, he/she will tell you that being a student is the toughest job in the world. Juggling between the grades and credits, the classes and labs. Now consider a person doing both of these together. This is the life of a student mom. It is a challenge to understand that how a young mom balances both parenting and student life at the same time. Though few tricks and good management skills can make a student mom’s life much easier. Before talking aboutRead MoreSocial Network Research Proposal769 Words   |  4 PagesNew International Students of Ohio University Background International students need social support because they will face at least two challenges in the new academic settings. First, the adaptation to the new environment because of different geographic location, climate and also different culture. Second, adaptation to new educational system that may differ with home country system with different academic demand. Moreover, International students will also challenged by being away from family andRead MoreCollege Has Changed Me At The University Of Arizona988 Words   |  4 PagesBefore attending the University of Arizona, I felt a need to set a specific goal to achieve in ten years later. The collegiate journey was more different than I aspect. With far more about many options in careers, I had realized that broader goals could help me explore what actually interest me the most. Before I started college, I had chosen pre-physiology. However, I am majoring in biomedical engineering now and really enjoy taking engineering courses. Currently , I have broadened my horizons toRead MoreOld Alejandr The Window Of The Picture Frame Inside The Hallway Of Her Family s Coachella Valley Home964 Words   |  4 Pagesmilestones, the framed diplomas would not only serve as a signpost of the latest achievement, but as a reminder of the journey still ahead as evidenced by the presence of the remaining empty frames. Paralysis Initiates Perseverance â€Å"My mom always reminds me that I was a challenge since the day I was born—that I fought to get the opportunity to simply live when doctors didn’t think I would live beyond my first year,† Alejandra said. â€Å"I challenged death, so what can stop me now? Now I know that you focus onRead MoreWhen Reflecting On The Challenges That I Face As A Teacher,948 Words   |  4 Pages When reflecting on the challenges that I face as a teacher, some major challenges quickly stand out. Such obstacles are overpopulated classrooms, excessive paperwork, and limited resources. Even though these challenges are the first that come to mind, they are not my biggest hurdles. The two most significant challenges to me are the restraints from time and balancing personal life and work. It always seems like there is not enough time in a school day or year. At the start of the yearRead MoreWhat Is The Art Of Rhetoric?817 Words   |  4 Pagesfunding for schools, how lazy teachers and students were, etc. Watching and hearing about the few spots in some schools were new for me. Because I’ve never had to be given a random number, wait for it to be called, and then to become accepted into a school. 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The show documents the lives of four teenage mothers as they struggle to cope with the burden of childrearing in a financially demanding society while trying to navigate through the journey of adolescence. Once catering to a music oriented teenage consumer, MTV has reinvented itself as a teen reality television powerhouse, with many of its reality shows, including Teen Mom II, consistently dominating inRead More Personal Goal Essay845 Words   |  4 Pages Personal Goal My personal goal as a student at the University of Phoenix is to obtain a Bachelor of Science degree in Business Management within the next two years. This goal is very important to me because of the impact it will have on my family, work and personal life. In my family it will set a positive example for my daughters, grandchildren, and youngest sister. 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Hiv Routes Of Transmission Health And Social Care Essay Free Essays

string(97) " more powerful in handling HIV positive patients, when the CD4 count is less than 350 cells/mm3\." Human immunodeficiency virus HIV is a lentivirus from retrovirus household that causes a HIV Infections in worlds which alters the immune system in a really terrible manner. HIV causes Acquired immunodeficiency syndrome ( AIDS ) at the last phase of the infection. The virus attacks immune system which makes people much weaker in contending against infections and assorted terrible diseases1. We will write a custom essay sample on Hiv Routes Of Transmission Health And Social Care Essay or any similar topic only for you Order Now The chief focal point of this virus on human cells is to destruct the CD4 positive T Cells of the organic structure ‘s immune system. Destruction of CD4 positive T cells makes it worse for the immune system to contend against the infections, which allows life-threatening timeserving infections and more wellness jobs which may take to decease. Human immune system consists of of import cells which are being destroyed by HIV. This leads to moo CD4 count which in bend makes the human organic structure weak in contending against the infections2. HIV is found in the blood, chest milk, seeds and vaginal fluids of an septic individual. The virus is transmitted from one individual to another through blood to blood and sexual contact. HIV Infected individual ‘s Saliva with blood or any other organic structure fluids can be harmful and infective. HIV can be transmitted in different ways, such as sexual intercourse, blood transfusion, and besides contaminated subcutaneous acerate leafs. In the UK, the most common manner of acquiring HIV is by unprotected sexual intercourse with a individual who is HIV positive. It has shown in the UK statistics 2010 from the Health Protection Agency that 95 % of those diagnosed with HIV Positive due to sexual Contact. This shows that bulk in the UK get infected by HIV is through sexual intercourse which includes vaginal, anal and unwritten sex. This virus enters through the blood stream in different ways like lacerate tegument, oral cavity and eyes liners, and besides through the thin liner o f the anus and genitalias. HIV is non transmitted from an septic individual through caressing, caressing, ptyalizing, sharing bath towels or cutter, utilizing the same swimming pool and oral cavity to talk contact1. From the recent study, it has been shown that the following groups of people are at higher hazard of HIV infection which includes people who are shooting drugs, sex workers every bit Wellss as work forces holding sexual intercourse with men3. There are assorted methods to forestall HIV Transmission in our community through avoiding activities that leads you to dangerous jobs, such as unprotected sex and sharing septic acerate leafs and other assorted shooting equipments1, educating and reding people with HIV positive by the doctors and supplying them the best intervention so that to forestall HIV transmittal in general4. Current UK guidelines on HIV purpose to increase HIV proving in all health care sectors to diminish the sum of undiagnosed HIV infections. It is suggested that HIV trial should be offered to general populace in some sectors and besides to high hazard people in other different sectors ( for illustration, general pattern ) . The Department of wellness ( DH ) asked the National institute of wellness and clinical Excellence ( NICE ) to develop public wellness counsel to increase HIV proving between work forces who have sexual connexions with work forces to cut down undiagnosed infection and besides to forestall HIV transmittal. HIV Testing is one of the most of import factors which helps and guides the full community in UK through reduced HIV transmission5. Harmonizing to the statistics sing HIV, 6000 to 7000 people are diagnosed HIV Positive each twelvemonth in England. This is an of import factor to inquire the full community to concentrate and get the better of this job. Hence, encourage people to prosecute in different methods to forestall HIV transmittal and salvage the community in general with supplying proper consciousness sing HIV6. One of the most effectual ways to forestall HIV transmittal is through sex that is abstain from sex is the surest method to forestall HIV. If you decide to hold sex so acquire tested foremost to avoid HIV transmittal between you and your partner7. Use of rubber right in sexual activity is the most of import and advantageous point to halt the HIV spread and other infections which are sexually transmitted at every individual clip you have acute sex. Condoms are being marketed in different types of colors, forms, texture and spirits. Male rubbers are made up of latex or polyurethane and female rubbers are besides known as FC2, which is used for vaginal sex only7. Second, usage of merely water-based lubricators can increase sexual pleasance every bit good as safety, merely by adding wet to the vagina or anus during sexual intercourse. Lubricants decreases the hazard of vaginal or anal cryings which can be caused by waterlessness and besides it protects the rubber from rupturing off durin g sexual activity1. Third, usage of dental dike reduces hazard of sexually transmitted infections. It works as a wall between the oral cavity and vagina during unwritten sex. Fourthly, avoid utilizing septic acerate leafs, panpipes, or spoons which can expose you to HIV and other viruses which are found in the blood1. Pharmacological Prevention of HIV transmittal is through medical specialties and there are different methods used in forestalling its spread. Antiretroviral therapies ( ARTs ) are used to handle HIV, which prevents viral spread in the organic structure. A combination therapy of antiretroviral or extremely active antiretroviral therapy ( HAART ) is used for the effectual bar of HIV reproduction and transmittal in the organic structure. CD4 count and viral burden blood trial are two of import factors which help the physicians to make up one’s mind on the intervention of that peculiar patient. Treatment is normally starts when the individuals CD4 counts shows below 350, irrespective of their presence or absence of their symptoms1. Harmonizing to WHO guidelines, it states that ART inductions are really good in forestalling HIV every bit good as clinically, they are more powerful in handling HIV positive patients, when the CD4 count is less than 350 cells/mm3. You read "Hiv Routes Of Transmission Health And Social Care Essay" in category "Essay examples" Viral burden plays the major function in HIV transmittal as it is one of the highest hazard factor in this scenario. When the viral burden is less than 1500 copies/mm3, the hazard of conveying HIV is about nothing as suggested by recent surveies. Evidence shows that the viral burden degrees are decreased by ART, hence bounds HIV transmittal depending on individual ‘s HIV position. WHO guidelines shows that they are chiefly engaged on extinguishing HIV and they strongly suggest that the usage of ART protects the full community which besides includes kids and pregnant adult females by handling and forestalling them from the spread of HIV8. There are differen t groups of ART medicines to forestall and handle HIV infection1. Virus attaches to the host cell whereby it fuses with the host cell membrane. After the incursion into the host cell, the outer coat of the virus is removed and familial stuff and an enzyme released into the host cell, which is called rearward RNA polymerase, which converts viral RNA to viral DNA, so viral DNA penetrates to the host cell nucleus where by two procedure takes topographic point which includes written text and interlingual rendition takes topographic point which leads to bring forth new virions through peptidase enzyme2. Different antiretroviral medical specialties holding different mark but with one purpose, that is to suppress viral reproduction. Rearward RNA polymerase inhibitors are of two types that includes nucleoside contrary RNA polymerase inhibitors and non-nucleoside contrary RNA polymerase inhibitors. NRTIs are defective constructing blocks of Deoxyribonucleic acid when they are incorporated into HIV DNA, hence blocks the viral reproduction procedure, by non finishing the Deoxyribonucleic acid Chain. NNRTs bind to the enzyme contrary RNA polymerase and suppress the procedure of viral replication2. NNRTs are used in the intervention or HIV-1 but it is seldom used for HIV-2 in the UK9. Protease Inhibitors are inhibits the procedure of production of viral stuff through interfering with the peptidase enzyme. In the UK, Protease Inhibitors are Entry Inhibitors are inhibitors involved in barricading the virus to adhere with the host cellular membrane that lead to the obstruction of virus into the host cell. Integrase inhibitors are involved in barricading the procedure of integrating of viral familial stuff into the Host D NA by suppressing integrase enzyme. Microbicides are chemical and pharmacologic substances that are used for destructing some micro-organisms that cause terrible jobs to worlds. Many compounds are being produced and tested their effectivity against microbicidal activity in clinical tests. These merchandises are being produced for vaginal every bit good as rectal applications to protect from HIV infections and other sexually transmitted diseases. Presently, scientists are working on this undertaking in developing microbicides for forestalling HIV transmittals and heighten the degree of patient safety12. Post-exposure prophylaxis ( PEP ) is ARTs used after the exposure like occupational injuries10 or sexual exposure11 to forestall HIV infection. PEP medicines are non yet proved every bit good as unlicensed in the UK. They are merely supported by experimenting on animate beings. Besides, there are ongoing surveies for pre-exposure prophylaxis where it includes antiretroviral drugs before the exposure to HIV2. Another preventative step against HIV is through Vaccination procedure. Presently, HIV Vaccine is non available but it is one of the on-going research at a really early phase to bring forth effectual HIV Vaccine into the market so that to protect the full community against HIV infection. Since 1990, surveies have shown that the HIV spread from female parent to kid has been increased every twelvemonth. The Department of Health policy proposing that an HIV Test to be carried out in each and every pregnant adult females and has shown that it has addition consciousness in adult females prior to bringing and it has shown that more than 80 % of the adult females are cognizant in London, 2001 every bit good as it has reduced the figure of babies being infected in the UK13. Antiretroviral interventions ( ART ) are being used in gestation to forestall HIV transmittal from female parent to child. It is suggested that if you are HIV Positive so do non breast feed your kid, as virus transmittal can happen through chest milk1. Overall guidelines and counsel of antiretroviral therapy are being provided to forestall transmittal of HIV from female parent to child14. Pre-exposure prophylaxis ( PrEP ) in HIV protects healthy people from HIV infection. Current surveies and clinical tests are in the procedure of developing of PrEP to forestall transmittal of HIV. Surveies have shown a lessenings hazard of HIV infection among animate beings that are exposed to ARVs. PrEP has shown its effectivity in â€Å" humanized † research lab mice in the survey which was conducted in 200715 and besides, ARVs are given to female parents and babies to cut down HIV transimmsion16. The PrEP research surveies uses the drug called tenofovir that is delivered by unwritten path or topical path. It has shown in the four clinical tests that it reduces the hazard of acquiring HIV infection but in the two tests have shown no good response. As of today, there are two on-going surveies that have non yet published their findings on the consequence of HIV transimmision. There are many challenges in relation to safety and effectivity of PrEP inventions. Besides combinatio ns pill called TruvadaA ® ( Tenofovir and Emtricitabine ) which was accepted by the U.S. Food and Drug Administration ( FDA ) for the intent in HIV intervention in 2004. Truvada, as a PrEP was approved by the FDA in July, 2012 for forestalling from HIV transmittal. Powerful research grounds shows that the PrEP is safe and effectual when used systematically for diminishing the hazard of acquiring HIV sexually17. In Conclusion, it can be said that there are different paths of HIV transmittal and besides several methods are available to forestall its transmittal. Currently, many surveies are â€Å" traveling on † to develop new merchandises to forestall and handle HIV patients efficaciously with decreased hazard involved. Besides, public consciousness play a immense function in HIV bar by educating them through assorted resources like chew the fating with them or telephone conversations or supplying proper information on HIV transmittal with its badness. Harmonizing to the recent results of HIV transmittal in the UK, there are assorted factors must be followed by the general populace so that cut down the figure of people by acquiring infected through acquiring sex instruction, attachment to medicines and to avoid unprotected sex or work forces to work forces sex. This can take to healthy long life of our patients and diminish the figure of morbidity and mortality. Centres for Disease co ntrol and Prevention stated that about 50,000 people are freshly infected with HIV in the United States each year.18 From the estimations it shows that HIV is one of the terrible issue in our community which can take to decease as it is easy transmitted. Hence, Prevention of HIV transmittal is the most good factor to salvage our community with development of new merchandises which have different pharmacological marks to avoid opposition of the Drug. How to cite Hiv Routes Of Transmission Health And Social Care Essay, Essay examples

Marketing Management and Communication- myassignmenthelp.com

Question: Discuss about theMarketing Management and Digital Communication. Answer: Introduction Hublot is a luxury group of watchmakers, which was founded in the year 1980 by an Italian named Carlo Crocco. The company operates presently under a company called LVMH of France, which is a wholly owned subsidiary. The company in its initial years took three years in making the strap of the watch and made its debut in the Basel Watch Fair in the year 1980 and turned out to be a commercial success, as the sales were made in excess of $2 million within the first year (Raffaelli, 2014). The company launched its Big Bang chronograph series of watches in the year 2005 after the company had a new Chief Executive Officer (CEO) in 2004 named Jean-Claude Biver. The Big Bang series of watches was a huge success and the number of orders had increased within the first month. The watch received the 2005 Design Prize, the Geneva Watchmaking Grand Prix and other prizes as well from all over the globe (Bastian et al., 2016). Description of the watch The outer casing of the watch is 45 mm and the case is blue sapphire crystal, which is polished perfectly. The bezel of the watch also has a blue sapphire crystal with titanium screws, which are shaped as 6 H. The inner case of the watch has an anti-reflective treatment for the crystal and the dial consists of a polished and Smoked Transparent Composite Resin Skeleton along with a Blue Luminescence. The hands of the watch are finished with satin products and have a blue luminescence as well. the strap of the watch is known as the blue transparent lined straps that are structured in nature and the clasp has a titanium deployant buckle (Bashutkina, 2016). The inner working of the watch is that it has a chronograph that is self winding along with a flyback movement and column wheel. The battery can reserve its power up to 72 hours and can resist water up to 50m or 5ATM. The watch has been limited to a hundred pieces, as it targets only the higher classes of people in the society. The company tries to attract the affluent sections of people within the society so that they can afford to buy the watch and appreciate the effort that has been put in to it by the workers. It is seen that recently the demand for watches has increased to a great extent all over the world, which has helped the company in increasing its sales. The company has launched a new store in Sydney in the year 2017, as the trend of wearing luxury watches in the Australian market has increased by 17 percent. The overall increase in wearing electronic gadgets has also seen a rise of 41 percent in the financial year of 2016-17 (Sicard, 2013). Mission The mission of the company is to create the product by combining the art of fusion. This helps the company in creating the products based on current issues so that the customers can be aware of the problems. SWOT analysis Strengths The company has developed an innovative material for its products, which can resist the scratches. The material has been named as Magic gold, which has become popular on a global level. The company has more than 40 boutiques on a global scale, which has helped them in increasing the sale of its products. The company has benefitted mostly through its association with the parent company, which is a well renowned industry with respect to luxury goods. The company is known for the fusion that they create with different types of materials along with the use of precious materials in a traditional manner. The company has also been associated with major football events and was the official timekeeper of the games (Pinkhasov Nair, 2014). Weaknesses The presence of the company is not that strong when it is compared to the other watch companies that are present in different countries. Another main weakness of the company is that it does not uses extensive strategies for advertising when compared to other experts of the watch making industry (Pla, Pelletier Bertrand, 2014). Opportunities The company has tried to increase its number of stores from 2011 onwards, which has helped the customers by providing them a better and wider reach. The category of luxury watches is becoming vastly popular in the markets, as it is appealing to the customers of the developing markets in a better manner. Threats The number of fake watches bearing the same identity of the logo of the company has surrounded the market and they sell at a cheaper rate. The other luxury brands of watches offer stiff competition to Hublot due to its increased reach among the customers through better advertisements, which has helped in attracting the customers towards it and decreased the sales of Hublot (Pinkhasov Nair, 2014). Competitor analysis The Australian market consists of many exotic watch companies, which provides tough competition to Hublot. The companies such as Zenith, Rolex and Tissot have a very good presence in the market due to the use of extensive advertising campaigns, which has helped in attracting majority of the customers. The rival companies are very active on the social media platforms, which helps them in attracting the customers for increasing the sales of their products (Donze, 2014). Marketing objectives The primary marketing objectives that the company can adopt in the Australian market are as follows: Simple he company needs to set its objectives in a simple manner so that it can be achieved in an easy manner. The objectives have to be set in a manner, which will help in associating the audience with the brand. This will help in selling the product in a better manner, as the customers can understand the value and the need of the watches. The interest among the customers will rise once they can understand the aim that the company wants to set in the market. The company tries to innovate the products in a better manner so that it can provide the customers with a new type of product, which are not similar to the previous models (Bello, 2016). Measurable The company has to study the market in a better manner so that it can understand the trend that is being followed in the market, which will help in selling off the product in a better manner. The use of the sales metric system will help the company in gaining a better understanding about the figures of sale that the company may try to achieve in the market. This will help the company in providing a detailed report to the stakeholders so that the information can be communicated in an efficient manner within the company (Ostapenko, 2016). Attainable The company needs to establish a better distribution system so that the product can be marketed in a better way within the Australian market. The distribution system needs to be efficient so that the product can be available in the retail store of the company along with the online system so that the customers can avail both the options in purchasing the product. The watches that are provided by the company follow the trend that is present in the culture of the consumers within the Australian market. The products made by the company help the customers in developing a better taste with respect to fashion in the wristwatch category. This will help the company in increasing their sales within the market (Donze, 2014). Relevance The setting of the objective, which is of high standard, will help the company in growing in a better manner, as the company will invest a large number of resources. The amount that will be invested by the company will help them in marketing the product and distribute it accordingly within the Australian market. Time The objectives that has been set by the company needs to be achieved within the first six months so that it can create the maximum impact on the customers. This will help the company in attracting the customers towards themselves at a faster rate so that the rival companies cannot take the opportunity by providing the customers with an advantage (Sicard, 2013). Financial objectives Profit maximization objective This objective helps in growing the interest of the owners towards the retail store, which results in taking better decisions. The competition that takes place within the market helps the company in maximizing its profits by applying the various economic theories. The revenues and costs have to be calculated in a better manner so that it can help in maximizing the profit of the company. This objective will help the company in making profits within a shorter span of time (Theurillat Donze, 2017). Wealth maximization This objective will help the company in maximizing its wealth with the action that will be taken up by the senior management. The action will be based on the difference of the present value of the company in the market and the cost of value of the company. The actions that will be taken up will help the company in increasing its wealth. This objective will help the company in ensuring its survival within the market and help in the growth of the company as well. The risk of the company can be calculated in a better manner so that it can be avoided on a prior basis, which will help the company in the long run (Semens, 2016). Sales maximization The growth of the company will also depend on the marketing and sales that the company will do so that it can attract the customers. The revenue from the sales will benefit the company, as the share of the company in the market will increase that will create a positive impact on the status of the company in the Australian market. The increase in the sales of the company will help the company in earning better revenues, which will help the company in gaining some prestige in the market within the first six months (Theurillat Donze, 2017). Marketing mix strategy Product The product that will be offered by Hublot is a watch known as Big Bang Blue, which is a limited edition watch manufactured by the company. The product will be available for only a few customers, as only hundred pieces will be made for the market. Thus, it will increase the demand among the potential customers who have developed an interest in luxury watches (Sicard, 2013). Place The company has opened its retail outlet in Sydney, which is one of the marketing hubs in Australia. The presence of affluent people and a better demographic structure in the place will help in attracting the customers towards the brand. Sydney is one of the major commercial centres in Australia, as there are many multinational corporations that are operating in that place. This will help the company in selling the product in a better manner (Semens, 2016). Price The price of the product is high, as it will appeal only to the affluent section of the people in the society. The product will have a limited supply in the market and belongs to the category of luxury watches, which has an influence on the price of the product. The price will be competitive with the rival companies such as Rolex and Tissot so that it can help in attracting the customers (Bochenek Blili, 2014). Promotion The company will promote its product by using the social media platforms in an efficient manner so that it can help in grabbing the attention of the customers. The advertisements will be present in Facebook and Twitter, as most of the younger generation for whom the product is manufactured are hooked on to these sites. This will help the company in spreading awareness about the product among the target customers (Tallent, 2014). Digital Marketing communication plan The company will promote its product extensively on the social media so that it can have a wider reach in the market and the customers can be aware of the product that is available in the market. The company has also sponsored many events in the Australian market such as the Golden Snipper, Racing events and the Autumn Carnival that is held in Sydney, which has ensured the awareness of the product within the customers. These have helped the company in associating on a close manner with the target customers so that the product can be sold in an easy manner (Schaffmeister, 2015). Action plan Plan 1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month SMART Specific Measurable Attainable Relevance Time Financial objective Profit Wealth Sales (Source: Created by Author) Reference List Bashutkina, M. (2016, July). Building strong luxury brand in Swiss Watchmaking industry. In2016 Global Marketing Conference at Hong Kong(pp. 426-435). Bastian, M., O'shea, T., Solur, S. V., Spate, B. (2016).U.S. Patent No. D756,244. Washington, DC: U.S. Patent and Trademark Office. Bello, O. O. 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